Call Intelligence Index

2015 Call Intelligence IndexWhat do phone calls have to do with digital marketing? It turns out, everything.

And we know because Invoca is a call intelligence solution. That means a lot of phone calls run through our platform.

Millions and millions and millions and millions...

2015 Call Intelligence Index 2

So what did we find from analyzing 32 million phone calls?

32015 Call Intelligence Index

A whole lot. But here are the 5 big-picture takeaways that will

make your marketing much more powerful.


One

Nothing beats a conversation

A real, voice-to-voice conversation is the most influential interaction in the customer’s

path to purchase.

In fact...


Phone calls have 30-50% conversion rates. Compare that to just 1-2% for clicks.

30-50%

Phone Call Conversion

2%

Click Conversion


Two

Customers love to call when...

They need personal assistance

75%


of consumers say a phone call is the quickest way to

get a response.

51%


of customers say they “always” or “frequently” need to call a business from a mobile search ad.

They conduct mobile searches


They want to make a purchase

of mobile searchers say click to call is most valuable

in the purchase phase.61%

As a result, calls are increasing across industries, especially those that rely on lead generation.

Home Services

Insurance

Automotive

Education

Financial Services


Three

Mobile drives phone calls

Mobile-specificChannels Mobile Search

45%54%

Did you know...


54% of calls come from mobile-specific marketing channels.

45% come from mobile search alone.

Four

Phone calls deliver revenue

$2.2 billion in sales in 2014

In 2014, marketers that use Invoca drove more than $2 BILLION in revenue from phone calls.


Five

Phone calls provide deep customer

insights like...

Key customer demographic data California drives the most number of calls,

but Mississippi has the highest number of calls per capita.


Valuable behavioral trends The most popular day for calls is Tuesday,

which has 48% more calls than Sunday.

Mobile Landline

Mon Tues Wed Thurs Fri SatSun

Call Volume


Quality indicators Phone calls are a source of extremely high quality traffic. The average call duration across industries and marketing channels is more than 4 minutes

long , revealing high-buyer intent.

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4 min 7 sec


But that’s not all Download the full report. We promise it will be

the first step to driving revenue and relationships across every customer interaction.

DOWNLOAD NOW

Sources: New Voice Media, Google, The Role of Click to Call in the Path to Purchase

http://go.invoca.com/ebook-lp-call-intelligence-index.html?utm_source=invoca_content&utm_medium=slideshare_call_intelligence_index&utm_content=ebook&utm_campaign=call_intelligence_index

Marketing

Call Intelligence Index