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• Cadbury India Ltd. is a part of Kraft Foods.
• Cadbury India operates in five categories – Chocolate confectionery, Beverages, Biscuits, Gum and Candy.
• In india it began operations in 1948 by importing chocolates and then re-packing them before distribution in the Indian market.
• 4 sales offices-
New Delhi, Mumbai, Kolkata and Chennai
Cadbury
• Mission:
“Cadbury means quality’; this is our promise.
Our reputation is built upon quality; our
commitment to continuous improvement will
ensure that our promise is delivered”
Cadbury
• Cadbury's Dairy Milk, with its unique flavour and smooth creamy texture, was ready to challenge the Swiss domination of the milk chocolate market.
• In early days brand has huge fan following among kids, in order to build strong image among older group, the brand repositioned itself through classic “Real taste of life” campaign in 1994
DAIRYMILK
DAIRYMILK
• Chocolate with Disney characters embossed in it.
• Giving consumers an exciting reason to keep coming back into the fun filled world of Cadbury
DAIRYMILK
drawing lines from the traditional Indian custom of having something sweet before embarking on something new.
Chocolate laddoo
Kids, teens and adultsRs. 2 for 2 pieces