CONTENT CREATES CONVERSATION CREATES

COMMUNITY CREATES CONTENT

Lauren Sanders, Senior Managing Director of Digital Engagement Stacey Jaffe, Director of Social Media and Community

2

#C3NY

The epicenter of our engagement efforts are

brand publishing and content strategy.

@TeachForAmerica

@laurenisanders

3

#C3NY

My social strategy is always under iteration.

@TeachForAmerica

@staceyjaffe

4

#C3NY

The newspaper is dead. Long live the newspaper.

5

#C3NY

113,000 users can’t be wrong.

6

#C3NY

If you know where North is, you can’t get lost.

7

#C3NY

Publish personal, clear, and relevant content that ignites

conversations and makes diverse audiences feel confident

about their commitment, empowered to take action and

engaged in the movement for educational equity.

-Teach For America’s Content North Star

8

#C3NY

Haters gonna hate. We’re looking for love.

9

#C3NY

10

#C3NY

Social media is one giant focus group.

11

#C3NY

12

#C3NY

Content Loop

Content

Conversation

Community

Listening / Iteration

13

#C3NY

It’s fashionable to talk about content.

But don’t get caught naked on the runway.

14

#C3NY

15

#C3NY

Enough about you. Let’s talk about me.

16

#C3NY

We are family. I got all my followers and me.

17

#C3NY

18

#C3NY

Good content is good listening.

19

#C3NY

20

#C3NY

Iteration, iteration, iteration.

21

#C3NY

22

#C3NY

Content Loop

Content

Conversation

Community

Listening / Iteration

STACEY JAFFE & LAUREN SANDERS @staceyjaffe

@laurenisanders