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Using Backlink Data
www.buzzsumo.com
Steve Rayson@steverayson
BuzzSumo Link Data
Sources: Content Marketing Institute, CMO council, Content 2012
Partnership with Majestic
Shares are not enough
Shares & Links
Links remain an important ranking factor
Sources: Content Marketing Institute, CMO council, Content 2012
Getting Links Is Hard
Find the Content that gets Shares and Links
Content That Gets Links
• Authoritative content that answers popular questions, such as ‘what is ..?’
• Strong opinion posts and political posts• Content that provides original research and
insights• Content that leverages a trending topic but that
also provides practical insights
Trending Content
Find the content that gets links
Backlink Outreach
The single best opportunity to gain new backlinks is to find articles that mention you but that do not link to you, and to request a link.
BuzzSumo Alerts
BuzzSumo Alerts
Thank you.
BuzzSumo.com@steverayson
Shares and Links
Sources: Content Marketing Institute, CMO council, Content 2012
Why People Share Content
Why People Link To Content
To share entertaining contentTo nourish relationshipsTo get the word out about causes they care forTo share helpful and valuable contentTo be part of a tribe and define themselves
As reference to support an articleTo share authoritative content including research and facts To share valuable content such as guidesTo share evergreen content that is less likely to change