11

BUT WAIT, THERE’S MORE!

Zillow Beyond the Home Shopping Experience

Tara Clark, Director of Email

@clarktara

22

33

44

55

66

Tactical - Seller

77

Tactical – Renter

88

Should you think about selling?

99

Focus - Seller

1010

Focus – Renter

1111

Aspirational or Budget

1212

1313

1414

Z Email Basics

• Fail fast

• COPE – Create once,

publish everywhere

• Always be testing (but

disciplined testing)

• Thoughtful personalization

• Get more out of less

• Be scrappy (WYOE)

• Be engineer-ish