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Business VideoProduction Frequently Asked Questions

2015 Toronto, Canada www.invisionpro.com

Maria Morgunova

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InvisionPro. Make your business visible.Invision Pro provides B2B advertising related services, PR and promotion. We specialize in video marketing productions. Our clients are business-owners and self-employed specialists from across the private and public sectors. They ask us to produce several dif-ferent types of marketing video to promote their business online.

Video is a good marketing tool and searchable source of information. It works effectively for years like a perfect sales manager. It represents your business online 24/7. The better quality of the content, the more chances to make your business visible and attract more clients.

Content RocksEach project is unique, because each business has its own path of development and each business owner has their own strategy. Our main goal is to produce an effective video that your target audience will share on social media pages, send via e-mail to each other and download on their devices. To that end, your content should be useful, original, informative and impressive. Bright content helps potential clients precisely see the benefits or to understand the spe-cific value your offer brings to them. In this case, video production is a process of attract-ing and convincing your prospects. It is a method of informing and entertaining your target audience at the same time.

The 6 ingredients of effective contentEffective content starts with scriptwriting. The main purpose of scriptwriting is to find the best way to give a unique message specifically to your target audience.

1. Define the format of your video. What kind of genre is best for you now? Infomercial or educational? Testimonial or announcement? Would you like to greet them at your website or tell them about your product?

2. Use facts, statistics, humour and fresh information.

3. Use some visual materials such as images, photos, graphs, charts, animated titles etc. All images should be original and be of high resolution. We can offer you images from our own collection.

4. Choose a comfortable running time of each video. You don’t want to bore your prospective clients! You want to engage them.

5. Match some relevant music to your video (we can do it for you).

6. It is a good idea to create an animated intro and final parts according to your corporate style and we can help you with it as well.

Types of Marketing VideoWebsite Welcome Video (1-1.5 min)

This type of video is a good chance for customers and prospects to meet the business owner. It has the ability to humanize your business which is very important for people who are visiting your website for the very first time.

Corporate video (3-5 min)

A corporate video is a B2B communication strategy where the target audience can see who works in the company and how they provide services, sell products or produce them. It shows transparency and sociability. It demonstrates that the company is client oriented and excellent quality is always guaranteed.

Corporate video helps to create brand identity, manage it and build a positive image of your business online. Research has shown that an online video is fifty times more likely to hit the front page of Google than single text web page without any visual materials.

Expert-video (1-3 min)

This type of video allows self-employed specialists to show their expertise. The content of such videos is based on analys-ing trends, sharing tips, and providing guidelines. It is all about building trust and reputation. If the content is useful, people send it to friends and share it widely via social media.

Testimonial

When real clients speak about your products, services and benefits they look natural and talk frankly about it. As a result, your prospects are inspired and consider having such an ex-perience for themselves. At the same time, video testimonials provide a “word of mouth” experience that can build your repu-

tation. It will definitely add credibility to your business and attract new clients.

Product-presentation/product demo (1.5-3 min)

Engaging videos help business owners increase their sales be-cause they can be used multiple times and circulated around the world. You can show your product’s best features and explain advantages while entertaining and engaging your audience.

Services – presentation (1,5-3 min)

When you present your service, you do the best to inspire your target audience. Video is a great tool to show your service and to inform a lot of prospects. The main idea of such video is to en-gage your audience. Your goal is targeted. Your service becomes popular.

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Video – Invitation

A video invitation is a comfortable way to promote your event and invite your customers to take part in it. You can link to the event’s page to allow for prospective customers to purchase tickets or make reservations online.You can send your invitation as a part of e-mail blast and ask

your audience to share it with friends. Also, the video invitation can be distributed via social media and different type of forums. Just submit an online link with your video and leave an engaging comment.

Video – Events

Fundraising-events, trade-shows, exhibitions, tournaments, competitions, concert and festival videos. If you are looking for a grant, sponsorship or investment for your project, the best way to convince your potential contribu-tor is to show them a video highlighting your last event. They

will see how your event was organized. Your video may have a voice over, titles, images and music. It can be a short story about your company or project that have already been completed and about your future plans.

Self-presentation (1-2 min)

Self-presentation is a short film about your skills, professional experience and achievements. If you are a self-employed it allows you to attract new clients. If you are a job seeker it is a new effective way to add something unique to your resume. It is a good idea to publish such a video

on-line because it’s easy to send the link via e-mail. YouTube is the most popular place to publish short films. Also you can use Vimeo, SmugMug Metacafe or Daily Motion.

Video – Resume

A video resume is a new job seeker’s method to demonstrate com-petitiveness. A video resume gives you more chances to be no-ticed. Job seekers can show their skills, show their expertise and experience, display images or video and provide important infor-mation. Compared to a written resume, it is easy to send video via

e-mail and reach an employer, because it is a digital format and HR Scanning Software will not be able to put it in the trash. It will look like an e-mail with an attached link.

Infomercial video (30-120 sec)

An infomercial is a short video with a compelling story about products or services. Infomercials are created to get a direct response. The running time of an infomercial is between of 30 to 120 seconds. The main goal of an infomercial is to invite the consumer to call or take other direct action right after watching this video.

Educational/training video

An educational video promotes your professionalism and demonstrates your expertise. Usually it is a series (5-10 videos) where you can speak about your expertise, show different situ-ations, answer difficult questions, give relevant information and present educational materials specifically for use in on-line edu-cation. Tips and advice are always appreciated in such videos. A popular type of video in this genre is the “How to” video.Educational videos are a great marketing tool to promote your business as well as to show your professional uniqueness.

Commercial (30-50 sec)

A commercial is a message that highlights what the company is offering in order to make the targeted customer’s life bet-ter, healthier or wealthier and usually appeals to the consum-ers’ emotions. The main purpose of this short message is to be memorable. People like to share good quality commercials because they entertain and it takes 30-50 seconds to watch. It is easy to like, it’s fun and it’s memorable.

Video –Tutorial

It is all about helping your target audience. On the internet, you can find different types of tutorials that help people improve their skills for free. Uploading tutorials on a regular basis is a good way to make a website popular and increase your search engines’ visibility. It builds your company’s reputation and attracts new clients.

Vlog (Video Blog)

A vlog is a form of web television. Vlog entries may combine em-bedded video with supporting text, images, and other materials. A Vlog often takes advantage of web syndication to allow for distribution of the video over the Internet using the RSS. After getting an RSS feed, bloggers publish their videos at Feedburner or a similar site. The Audience can: subscribe to you on their favourite chan-nels, watch your content on different types of electronic devices and share your links on forums and social media pages. Video blogs have no limitation for advertising and pro-motion of products and services.

YOU AREINVITED

We are always happy to meet you and discuss new projects. Feel free to contact us by phone: (416) 721-3883 / (416) 728-2552

Check out our website: invisionpro.com

InvisionPro. Make your business visible.

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How to distribute your business video1) Direct e-mail (e-mail-blast). The most simple way to reach your audience is via email. You can easily embed your video in it and send it according to your e-mail list. In fact, email messages that include a video have a much higher open rate and click that a “regular” formatted email. 2) Website. Make your website more than just an online

brochure. By putting your video there, it engages extra traffic to your website and increases its popularity. Correctly optimised videos become searchable. They allow people to easily find your product or service.

3) Social Media. The majority of social media websites ac-cept video. You simply drag and drop your video from your desktop onto the browser window to start the uploading – it is easy and the video appears on your website in a few minutes. You can upload videos in all the major formats: avi, mov, wmv, mpeg, mp4, glv, mv4 etc. Once your video

is uploaded, you simply title it, tag it and write a description about it. Use specific keywords to make your video searchable.Update your friends and followers through social media by sharing the video with them. This will give them a chance to share and distribute your video.

4) Google AdWords. With AdWords you can effectively distribute your video on YouTube and across the web. You decide where and when your video ads show up and who sees them. The first step is to create your own YouTube channel and upload your videos. Then, following the in-structions, you will be able to find the best option to pro-

mote your video with Google AdWords.

5) E-mail signature. You can include links to your videos in your personalized signatures for your e-mail messages as well as text, images, your electronic business card or a logo.

6) Trade show. If you participate in trade shows, a video will help attract visitors to your stand. You can use a booth display and show corporate video, product demos, partner interviews, commercials and more.

7) DVD. You can distribute a DVD at business meetings, trade shows, conferenc-es, workshops and seminars. Just add an attractive cover with your logo, image, website and contact information.

Our StudioWe can film at your office or set up a professional studio at any relevant place. You can come to us or we can create a shooting area according to the script and your specific requirements.

What can you get in one shooting day?One shooting day means that we will produce high quality footage for 3-4 videos about you and your business. It also means that you will have a film director on set as well as professional crew, light, sound, background, prompter, monitor and other necessary equipment.

Post production Scriptwriting, shooting and video editing are parts of our creative chain. Post production is a final step of the story. Here, we combine all of the parts together to create a final product. We always care about important marketing information on your video. Your cus-tomers will see your name, position, logo and contact information. We will provide you with copies of all produced materials. We will convert your video to a web format. This will allow you to easily upload your video.

Dr. Emmanuel SmythFamily Practitioner

1-888-DrSmyth(377-6984)www.drsmyth.com

our Doctor

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