Group Members:

Zain Mushtaq

Ejaz Ahmad

Um e Ammara

Bilal Ashiq

BUSINESS NAME

“PRO DOT PRO”

PRO DOT PRO

Business plan

We plan to launch a newcompany that will providehigh quality promotionalproducts and Services thatwill be helpful for theSuccess of the products andservices of our clients.

Pro Dot Pro

Company Profile

Vision Statement

Mission Statement

Business Startup Plan

Highlights of Plan

Our Products and Services

Management Process

SWOT Analysis

Market Analysis

Financial Analysis

Pro Dot ProContent

PRO DOT PRO

We are going to launch a company with the

name “PRO DOT PRO” that will provide

promotional products and services to different

companies and even to individuals.

Company Profile

PRO DOT PRO

Company Name: PRO DOT PRO

Location: Ferozepur Road, Lahore

Type of Business: Promotional and Advertising

Investors: Zain Mushtaq

Ejaz Ahmad

Bilal Ashiq

Um e Ammara

Form of Business Partnership

Strategic Allianceswith shield and leather products

makers

Web Page www.facebookcom/ProdotPro

Email ProdotPro@yahoo.com

Company Profile

PRO DOT PRO

Our Slogan

“We Promote Everything”

Our vision is to become the number one

promotional company in Pakistan and to

provide best Promotional Products and

Services.

Vision

PRO DOT PRO

Our Mission is to provide results-oriented

advertising through some innovative items,

and marketing designed to meet our client's

objectives by providing strong marketing

concepts through these products, and

excelling at customer service

Mission

PRO DOT PRO

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PRO DOT PRO

Completion of Business

1st Year: Products

2nd Year: Products

3rd Year: Services

BUSINESS PLAN

Start-up Plan:

•We will start our business inProducts side only. Because torun heavy Campaigns we needmore capital that we do not have.

•In start we can provide goods toour clients by making Allianceswith our suppliers which includesKey chain, ball points and walletmanufacturers .

•After 2 years in business we willoffer services to our clientsbecause then we have morecapital to finance all need likepurchase of Vehicles, Billboardsetc.

•According to our Plan Pro DotPro will complete in 3 years.

Ownership

•Company will be owned by 4partners Zain Mushtaq, EjazAhmad, Um e Ammara, Bilal Ashiq.

Facilities and Location(s)

•We fined best location for ourCompany is Ferozepur road.Because that is industrial area andwe also need to pay less rent ascompared to other areas of Lahore

Business Planhighlights

Promotional Campaigns.

Events for new Products

Advertisement.

Consultancy.

Promotional Products.

Pro Dot Pro

PRO DOT PRO

In products we are offering;

• Engraved Key chains

• Logo Engraved Water Bottles

• Glass Made Screen and Laser Printed Paper

Wait

• Name Engraved Ball Points

• Stationary Caring Pouches

• Organizational Logo Engraved Lather Belts

• Customized Calendars

• Logo Engraved Wallets

• Customize File Caring Bags

Our Products

PRO DOT PRO

Our Products

PRO DOT PRO

Our Products

PRO DOT PRO

In Services we will offer;

• Promotional Campaigns

• Promotional Events Management

• Promotional Sports events

• Promotional Education fairs

• Internet Advertisements

• Local Advertisement

Our Services

PRO DOT PRO

Our Services

PRO DOT PRO

Our Services

PRO DOT PRO

Our Services ( Consultancy)

PRO DOT PRO

Prices

• We are using Cost plus pricing onthe PRODUCTS.

• On the SERVICES we are usingValue based Pricing Strategy.Which maybe based on thenumber of services provided.

PRO DOT PRO

Place of Business

We are in the business of B2B so we do not need any

office in Posh area like defence or Gulberg. So we

decide our office place Ferozepur Road near Kalma

chowk.

Where we need to pay rent for Rs. 15,000/Month

only.

Reference: Mian Bilal Munir

PRO DOT PRO

PromotionWe will Promote our Agency on;

• Magazine of Chamber of

Commerce and Industries.

• Facebook

• Email

• “Manager Today”

Magazine

• Linkdin

PRO DOT PRO

Our Facebook Page

PRO DOT PRO

Our Advertisement

Pro Dot Pro

Management Process

Pro Dot Pro

Advertising Process1. Situation Analysis

• Background research

• Swots analysis

• Key advertising problems to be solved

2. Key Strategic decisions

• Advertising

• Target audience

• Brand position: Product features and competitive advantage.

• Brand image and personality

• Budget

3. Media Strategy

• Vehicle selection and budget allocation

• Scheduling

Pro Dot Pro

Advertising Process

4. Message Strategy

• Key consumer insight

• Big idea

• Executions

5. Other tools

• Sales promotion

• Public relations

• Direct marketing

• Personal selling

• Sponsorship

6. Evaluation of effectiveness

PRO DOT PRO

Pro Dot Pro

STRENGTHS

• Supportive role by Advertising Industry of Pakistan.

• Highly skilled partners running the business

• PRO DOT PRO have Well defined goals and objectives and avery vast business vision

• Quality production of the products and Services is the missionof the company under the Alliances with our major Suppliers

• Belong to one of the major industry that is responsible forflourishing all the businesses.

• We are providing both products and services but ourcompetitors are just product or service oriented.

Pro Dot Pro

WEAKNESSES

• Social resistance towards use of Women in advertising.

• Because of the limited resources unable to open new SBUs

• Limited workforce.

• No government support.

• Due to terrorism and lack of security unable to work in the

remote areas of the Pakistan.

Pro Dot Pro

OPPORTUNITIES

• Strategic location and position in terms of current scenario.

• Opportunity to start own manufacturing unit of Promotional

product manufacturing in large scale.

• Increase product portfolio by best utilizing strong R&D with

effective resources utilization

• Opportunity to get loan from SMEDA in very low interest rates

as we planned after 2 years.

• Opportunity to go in Advertising and other promotional

activities business

Pro Dot Pro

THREATS

• Decrease in the quality will increase the threats from the

rivals.

• High price of the products will damage the potential

customer interest.

• Huge level of competition in Advertising Industry.

• Threat from local social groups who oppose the use of

women in advertising.

Pro Dot Pro

THE MARKET

Our Target Market is:

Ferozepur Road

Sheikhupura Road

Manga Mandi

Kot Lakhpat

PRO DOT PRO

Pro Dot Pro

Products / Services offered:

•Key chains, Wallets, Water bottles,

•Ball points, Paper waite, Pouches

•Local and Internet Advertisement, Consultancy of promotion according to product,

•New marketing ideas, Sports and other promotional events for products

Differences in products / Services compared to competitors

•As we are MBA qualified so we are giving more logical market and promotion guiidlines to our clients.

•We are giving everything regarding promotion of Products , Services and Consultancy but our competitors are just Product or Service oriented.

Pro Dot Pro

Market Needs

• We are well aware from market needs through our research. Wecame to know that there are many people which are running theirbusinesses just on the basis of their Experinece which they learned inpast. They need to Change the ways to do business by usingAdvirtising, Promotion and making customer value.

Market Segmentation

•We segment the market on the Basis of Geographic. And weare targeting Lahore Segment in the starting of our business

Market Analysis

Pro Dot Pro

Industry Participants•In that industry we do not have any direct Competitor who gives Product andservices in one roof and they are just engaged in either giving Products OrServices. Like Sheild manufacturers only Provide keychains but not Services howthey can increase customer value. And Muskan Advertising agency ( In SIALKOT)they are just providng advertising services not products like Wallets, Bottles andkey chains etc.

Distribution Patterns

•As you people know that we are in B2B business so we are Providing produts toour clients and to the customers of our clients on their behalf in PromotionalCampaigns.

Buying Patterns

•Our Clients will buy produts from our Sale department.

Pro Dot Pro

Financial Analysis

Pro Dot Pro

Financial Plan

In Start we planed to start business with ourown equal investment. We Unable to convertcomplete idea of our business into reality inthese resources so we decide to first startProducts section of our business and after 2years we planed to get loan from SMEDA thenwe can start our Services section of Pro DotPro.

Pro Dot Pro

Startup ExpenditureStartup Expenses

Pro Dot Pro

Investment requirement 7,40,000

-

Investment 7,40,000

Startup Expenses

Office rent for One year 1,80,000

Salaries 40,000

Marketing expenses 30,000

Office furniture 40000

Utility Bills 30,000

Administration Expense 26,000

Legal Expense:

Lahore Chamber of Commerce 4,000

Other Legal Expense 15000

Cash in hand 3,15,000

Advertisement Expense:

Manager today (inside front title) 60,000

Total Start-up Expenses 7,40,000

Pro Dot Pro

Revenue Forecast for 3 Years

Pro Dot Pro Year 1 Year 2 Year 3

Year 1 18,00,000

Year 2 20,00,000

Year 3 22,00,000

Total Revenue

18,00,000 20,00,000 22,00,000

Pro Dot ProProfit & Loss A/C Projection (1 Year)

PRO DOT PRO

PRO DOT PRO