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2017 Case Studies
General ManagementHandling EVERY aspect of marketing, PR, sales & product development for a new dog treat company. Concept to launch in 7 months.
A New Channel
Created a strategic plan for Bag Balm to launch into the Pet Channel. Included pricing, product mix, forecasting, marketing, PR and rep network development.
A New Message
Developed a completely new, unique and emotional ad campaign for HERO dog toys. Helped the brand stand out in a very crowded category and gain the attention of national distributors.
Re-Positioning
Created a new trade campaign to re-position the SPOT brand of dog toys as a leading category innovator.
Reverse Declines
Reversed share decline by developing a new benefit (plaque control) and refreshed packaging.
Explosive Sales
Achieved the first end cap in company history at Petsmart and double digital category growth by developing a compelling consumer promotion.
Massive Media
Received over $100,000 in media coverage the week of 4th of July by developing the “Scaredy Pet Challenge” Media Campaign.
Re-Positioning
Gained sales by repositioning mood enhancing light to ‘bring the sunshine in’ for pets. Assisted in off-shore sourcing.
New Product Launch
Achieved major trade press pickup.
Signed #2 rep group in US to cover
Petsmart, Petco &PSP. Sold product
into Petco.
New Identity
Renamed product, redesigned logo and packaging helping it gain distribution in Petco & Petsmart.
New Ideas
Created a new product concept, brandName & packaging. Signed major repfirm and sold in to Petsmart.
Professionalize
Redesigned logo & packaging toprofessionalize a treat business. Achieved significant trade press.
Brand Refresh
Developed all marketing materials including logo, print ads, email blasts & website. Also sourced product off-shore.
Your ObjectivesLet Bulldog take you where you want to go today!
YOUR BRAND HERE
Some Past & Present Clients
Other Brand Experience We’re not just pet!
