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#CMWorld Building Your Content Curation Road Map: 5 Steps to a More Efficient Content Curation Process Erika Heald, @sferika Head of Social Media & Content Marketing, Anaplan

Building Your Content Curation Road Map: 5 Steps to a More Efficient Content Curation Process

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Content curation can become a time suck, resulting in content that’s shared on social but not otherwise leveraged by your content marketing plan. In this Content Marketing World 2014 session SlideShare, you’ll get a practical approach for creating a content curation road map, to streamline your curation process.

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Page 1: Building Your Content Curation Road Map: 5 Steps to a More Efficient Content Curation Process

#CMWorld

Building Your Content Curation Road Map: 5 Steps to a More Efficient

Content Curation Process

Erika Heald, @sferikaHead of Social Media & Content Marketing, Anaplan

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#CMWorld

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Map Your Content Curation Objectives to the Right ToolsContent

DiscoveryContent

OrganizationCrowd-sourced

Content

Thought Leadership

X X

Influencer Outreach

X X

Website Engagement

X X

Lead Nurturing

X X

Brand Building

X X X

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The Marketing Technology Landscape can be a bit overwhelming…

Source: Scott Brinker chiefmartek.com (http://chiefmartec.com/2014/01/marketing-technology-landscape-supergraphic-2014/)

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What should you be measuring?• Content views• Content conversions• Content reach• Community size and engagement• Sentiment

What measurement tools should you use?• Google URL builder• Bit.ly • SumAll• inPowered

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Erika Heald

[email protected]

• Blogging at www.erikaheald.com

• Twitter @sferika

• Pinterest misserikasf

• Instagram misserikasf

Hand lettering & design of this

presentation by:

Designer/Illustrator, Alex Savakis

[email protected]

• Website agsavakis.com

• Twitter @letteringguy

• Instagram @letteringguy