The A.B.C. of TRUST

Digging deep into the Know, Like, and TRUST factor!

Understanding more about the Know, Like, and TRUST Factor

Do you know why people don’t TRUST

your Marketing enough to buy from

you?

"Trust is the glue of life. It's the most essential ingredient in effective

communication. It's the foundational principle that holds all relationships."

Stephen Covey

Trust Is Found Where?

Here isTRUST

We find TRUST where your Ability, Benefits, and

Competencies overlap!

The 3 Questions your marketing needs to answer.

How to use the A.B.C.’s to build TRUST.

Trust can be lost within seconds, takes a lifetime to regain, and is never as strong again afterward.

Answering the A.B.C.’s

A … Who is this person/company?

B … What is the person/company offering?

C … How can I know if this person/company will do what they say?

Getting to the TRUST Factor!

Ability

Benefits

Competent

A … Ability

Who is this person/company?

This is the first questions that buyers ask.

But the “real” question that you need to answered is …

Does this person/company have the ability to help me?

A

Your marketing needs to answer:

B … Benefit

What is the person/company offering?

The 2nd questions that buyers ask.

Is the benefits of this produce/services for “real”?

Will this product/service benefit me?

B

Your marketing needs to answer:

C … Competent

How can I know if this person/company will do what they say?

The 3rd questions that buyers ask.

Is your produce/services “really” able to deliver for me?

Can I see proof that has worked and will work?

C

Your marketing needs to answer:

When your Marketing answers these core questions (the A.B.C.’s) in the buyers mind, you will see your sales … GROW!!

Want to build a business that has

TRUST as its CORE?

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Helping you work from anywhere so you can GROW your MICRO-Business faster!

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