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Building a Consumer

Insights Function at Etsy Roxie Karpen

Manager, Consumer Insights at Etsy

55 Washington St. #512 Brooklyn, NY

11201

Building a Consumer Insights Function at Etsy

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Roxie Karpen

Manager, Consumer Insights

Brooklyn

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685 Employees

Brooklyn

Hudson

San Francisco

Toronto London Dublin Melbourne Berlin Paris

74 Dogs

Barkley Beanie CeCe

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29 Million Active

Listings

$1.93 Billion in Sales

FY 2014

Etsy Research

DreamBigPrintables

Charlotte, North Carolina

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Insights

User Experience

Consumer Insights

Data

Analysts

Collaborative Analysis

19 15 © January 12, 2010

Attitudinal

Behavioral

Qual

itat

ive

Quan

titative

Formative

usability testing

Ethnographic

research

Participatory design Card sorting

Focus groups

Eye tracking

Surveys

Individual

interviews

A/B Testing

Analytics

Diary studies

Customer panels

User research methods

Summative

usability testing

Data Analysts UX Research

Consumer Insights

Research Methods

Research +

Etsy Values

“Whatever you do, do it well. Do it so well that when people see

you do it, they will want to come back and see you do it again, and they will want to bring

others and show them how well you do what you do.”

- Walt Disney

RemakeProject

Athens, Greece

24

1.4 Million Active

Sellers

19.8 Million Active

Buyers

26

SarahPhelpsCreative

Birmingham, England,

United Kingdom

DutchTrader

Camforth, United Kingdom

InspirationalQuote

Wroclaw, Poland

InspirationalQuote

Wroclaw, Poland

Vickinator

New York, NY

Questions?

NeedsAndWishesArt

Sydney, Australia