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Building a Bridge Between Philly's Tech and Advertising Communities

Building a Bridge Between Philly's Tech and Advertising Communities

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Drea Janssen - Brand Engagement Strategist, Masterminds - addresses applying digital technology to successful social media campaigns.

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Page 1: Building a Bridge Between Philly's Tech and Advertising Communities

Building a Bridge Between Philly's Tech and Advertising

Communities

Page 2: Building a Bridge Between Philly's Tech and Advertising Communities

| 4.9.14 PREPARED FOR PHILLY AD CLUB | ©2014

Page 3: Building a Bridge Between Philly's Tech and Advertising Communities

| 4.9.14 PREPARED FOR PHILLY AD CLUB | ©2014

Page 4: Building a Bridge Between Philly's Tech and Advertising Communities

The Greater Maker Pocono Mountains Visitors Bureau

Page 5: Building a Bridge Between Philly's Tech and Advertising Communities

| 4.9.14 PREPARED FOR PHILLY AD CLUB | ©2014

Pocono Mountains | Ads

Page 6: Building a Bridge Between Philly's Tech and Advertising Communities

Pocono Mountains | Goals

•  Create buzz

•  Engage fans in the PMVB brand

•  Create sharable content for Facebook

•  Educate fans about regional summer activities

| 4.9.14 PREPARED FOR PHILLY AD CLUB | ©2014

Page 7: Building a Bridge Between Philly's Tech and Advertising Communities

Pocono Mountains | Facebook App

| 4.9.14 PREPARED FOR PHILLY AD CLUB | ©2014

Page 8: Building a Bridge Between Philly's Tech and Advertising Communities

Pocono Mountains | Facebook App

| 4.9.14 PREPARED FOR PHILLY AD CLUB | ©2014

Page 9: Building a Bridge Between Philly's Tech and Advertising Communities

Pocono Mountains | Facebook App

| 4.9.14 PREPARED FOR PHILLY AD CLUB | ©2014

Page 10: Building a Bridge Between Philly's Tech and Advertising Communities

Pocono Mountains | Facebook App

| 4.9.14 PREPARED FOR PHILLY AD CLUB | ©2014

Page 11: Building a Bridge Between Philly's Tech and Advertising Communities

Pocono Mountains | Billboard

| 4.9.14 PREPARED FOR PHILLY AD CLUB | ©2014

Page 12: Building a Bridge Between Philly's Tech and Advertising Communities

#MMHello Masterminds

Page 13: Building a Bridge Between Philly's Tech and Advertising Communities

#MMHello | Welcome Party

| 4.9.14 PREPARED FOR PHILLY AD CLUB | ©2014

Page 14: Building a Bridge Between Philly's Tech and Advertising Communities

#MMHello | Invitation

| 4.9.14 PREPARED FOR PHILLY AD CLUB | ©2014

Page 15: Building a Bridge Between Philly's Tech and Advertising Communities

#MMHello | Hashtag Wall

| 4.9.14 PREPARED FOR PHILLY AD CLUB | ©2014

Page 16: Building a Bridge Between Philly's Tech and Advertising Communities

#MMHello | Instagram Printer

| 4.9.14 PREPARED FOR PHILLY AD CLUB | ©2014

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#MMHello | Instagram Printer

| 4.9.14 PREPARED FOR PHILLY AD CLUB | ©2014

Page 18: Building a Bridge Between Philly's Tech and Advertising Communities

Thank You.