Brilliant copy-won’t-rescue-your-visuals

Brilliant Copy Won’t Rescue Your Visuals

Craig Andrews 512-410-4204

[email protected]

8/22/2015 © 2012-2015, allies4me, All rights reserved 1

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Copy is Important, But . . .


Visuals Dominate


Limit Brilliant

Copy

Wrong Visuals


Almonds, Napoleon & Zuckerberg


REASON #1: AMYGDALA HIJACK The fast brain


The Fast Brain Rules


Amygdala is 20 ms faster than Neocortex

REASON #2: VISUALS ARE PROCESSED FASTER Developed by Napoleon Used by Facebook


60,000 X Faster

How to Make High Speed Decisions


We Need a Better Cannon


A Better Cannon to Facial Recognition


A Glass Lens Does Math


Test


How Are You Today

Run! Run Now & Save Yourself

I Like Unicorns

I’m Scared of Butterflies

My Name is Bubbles

Puppies Are Soft

Cats Are Fluffy

Daisies Are Beautiful

I Love You You Love Me

You’re in Great Danger

Chupracabra Ahead

A Scorpion is in Your Shoe

Test


How Are You Today

Run! Run Now & Save Yourself

I Like Unicorns

I’m Scared of Butterflies

My Name is Bubbles

Puppies Are Soft

Cats Are Fluffy

Daisies Are Beautiful

I Love You You Love Me

You’re in Great Danger

Chupracabra Ahead

A Scorpion is in Your Shoe

Examples From Around the World


What Type of Food do They Serve?



Would You Hire Them?


Would You Hire Them?


What is This Website About?



Bias: What We Want to See


We Ask Our Family


It looks Wonderful Dear!

Everything you do is wonderful!

I still have your drawings

from kindergarten

We Ask Our Friends


Dude! It’s amazing!

You’re a genius!

Do you still have those hockey tickets?

We Ask Our Coworkers


If I criticize my boss, my next performance

review will SUCK!!

I can show my value by being

needlessly critical

I wonder why nobody uses

flashing text on sites. We should try

it.

Interview the Anonymous


I don’t get it.

Are you a Japanese restaurant or Mexican??

Do a 5-Second Test


Ask 3 Simple Questions

1. What’s this page about?

2. What action are you being asked to take?

3. Does the brand appear trustworthy?


Example Where Testing Saved Us


New Image – Better Results


Escape is Our First Reaction


You Can’t Undo This



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ALLIES4ME Craig Andrews +1.512.410.4204 [email protected] allies4me.com


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Brilliant copy-won’t-rescue-your-visuals