Documento Confidencial

“Recarga Smart Pontofrio”Campaign Strategies

High visibility

Drive traffic in the store Generate BI

Engagement Media

Advertising with high visibility in the malls.

Engagement mediagenerates positive experience with the

brand and build a great relationship with the consumer.

Capture customer data/market researchwith qualified audience.

Ensure traffic in store with targeted audience:“Heavy users” of smartphones there are

more open to new technologies.

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Golden Square

Nova América

Sulacap

Sulacap

Instalação da máquina em pedestaldentro da loja Pontofrio

Sulacap

Parque São Caetano

“Recarga Smart Pontofrio”Survey

*People touched screen during video exhibition

Nova América Golden Square

7.030 additional consumer in the store

10.241 phone charge demand 2.785 phone charge demand

1.873 additional consumer in the store

23.103 impressions*

1681 answers 986 answers

6685 impressions*

Monthly demand: November, 25, 2015 - September, 30, 2016

“Recarga Smart Pontofrio”Campaign Numbers

Américas Grande Rio

40 additional consumer in the store

63 phone charge demand 90 phone charge demand

57 additional consumer in the store

160 impressions*

35 answers 57 answers

249 impressions*

Monthly demand: Américas: September, 23, 2016 - September, 30, 2016 | Grande Rio: September, 21, 2016 - September, 30, 2016

08 days: september, 23 - 3010 days: September, 21 - 30

*People touched screen during video exhibition

“Recarga Smart Pontofrio”Campaign Numbers

Mall’s advertising

Sulacap

Sulacap

Toilet Sticker

Digital media

SulacapElevator Sticker

BRIGHTBOX INC. © 2015

THANK YOU

CONTACT: Joel Martin VP, Brands & Experiential (m) 646-647-5512 Martin@brightboxcharge.com

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