Bridging the Qual Quant Divide. Seriously

Muder Chiba

A View of the Other, by the Other , for the

Other

Qualitative Quantitative

Johari Window ,anyone?

Quantitative Researcher Qualitative View

Quantitative View

Muder Chiba

Moods & Expressions

Muder Chiba

Qualitative

Quantitative

Qualitative Researcher

Muder Chiba

Qualitative View

Quantitative View

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BrandsQualitative view

Quantitative view

Muder Chiba

PerspectiveQualitative view

Quantitative view

Muder Chiba

LogicQualitative view

Quantitative view

Muder Chiba

Fuzzy Binary

Sample SizeQualitative view

Quantitative view

300Muder Chiba

Sampling Qualitative view

Randomly

Purposive

Quantitative view

Purposively

RandomMuder Chiba

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ScalesQualitative view

Infinite

Quantitative view

Finite

Muder Chiba

Data & Central TendencyQualitative view

Quantitative view

Mode Mean

Muder Chiba

ModelsQualitative view

Designer

Quantitative view

Off the Company Website

Muder Chiba

RecommendationQualitative view

ISaySo

Quantitative view

NormsSaysSo

Muder Chiba

Balanced Fusion

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Qualitativeand

Quantitative

Perspectives

mailto:[email protected]

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7 Timeless Marketing Research Blunders

15 Marketing Research Archetypes



http://www.slideshare.net/MuderChiba/7-timeless-marketing-research-blunders

http://www.slideshare.net/MuderChiba/mr-archetypes