Agency Capabilities

STRATEGY WITH BRAINS. EXECUTION WITH HEART.

WE CONNECT THE DOTS.

• Wisdom is in short supply

• Strategy in all that we do

• Smart people who are passionate about the work

• Make clients smile and sleep better at night

Tara ArmstrongSenior Vice President

Digital

Ed MahlmanExecutive Vice

President

Brian TierneyChief Executive

Officer

Matt BrosciousExecutive Vice

President

THE TEAM.If you want great work, you need great talent – smart people who care deeply about clients

and are passionate about their work.

ADVERTISING.PUBLIC RELATIONS.

CONTENT MARKETING.

DIGITAL ENGAGEMENT.

OUR PRACTICE AREAS.

TRUSTED BRANDS TRUST US.

OUR PROCESS.

PUBLIC RELATIONS.

• Crowded market for higher education in a tough economy

• Low brand name recognition for smaller private universities

• Secured impressive coverage through media relations

leveraging professors

• Mix of proactive and reactive national media relations

approach

LOCAL UNIVERSITY ELEVATED TO A

NATIONALLY RECOGNIZED NAME

RESULTS

• Widener professors are now quoted twice

as often as the school’s much-larger local

competitors

• 456,865,176 impressions

• Media placements in top-tier outlets such as

NBC's The Today Show, Associated Press,

New York Times, Wall Street Journal, Los

Angeles Times, Good Morning America,

ABC News and Shape

ADVERTISING.

• Enhance the national visibility of Horatio Alger

Association (HAA)

• Created a comprehensive print PSA campaign

• Focuses on the HAA’s message (Member/Mission

stories), which are highly compelling

• PSAs communicate the mission and more strongly

establish the “brand,” thus enhancing its overall

visibility.

USING STORYTELLING TO ADVANCE A

BRAND BY FOCUSING ON MISSION

DIGITAL ENGAGEMENT.

WE ALIGN YOUR BUSINESS OBJECTIVES

WITH OUR SOLUTIONS

Acquisition

Sweepstakes& Sampling

I need more

qualified leads.

Acquisition

RepeatEngagement

Instant WinGame

I want people to

come to my website

repeatedly during

this timeframe.

Acquisition

RepeatEngagement

Deep Brand Experience

UGC Contest/Custom Promo

I really need to

generate buzz and

excitement.

Acquisition

RepeatEngagement

Deep Brand Experience

Loyalty

Loyalty Campaign

I need something

to keep customers

coming back.

Goal

Core Program

ClientSays

PROMOTION BUILDING BLOCKS

• Build in responsive design to be mobile-compatible

• Available in multiple formats -- Facebook Tab, Microsite, iFrame, Mobile

• Extend with social (Instagram, Twitter and Pinterest) when it makes

sense

• Provide special offers to drive sales

• Content and product integration to drive brand engagement

• Strategically align the prizing with the promotion tactic and audience

• One2Many incentivize social sharing with trackable link referral

technology

AOL: ONSTAR UNBOX TO WIN SWEEPSTAKES

AOL Landing

Page

RTM Promotion Microsite

TOYS “R” US: ULTIMATE WISH SWEEPSTAKES &

INSTANT WIN GAME

CONTENT MARKETING.

WHAT IS CONTENT MARKETING?

• The Content Marketing Institute defines content marketing as "a

marketing technique of creating and distributing valuable,

relevant and consistent content to attract and acquire a

clearly defined audience – with the objective of driving

profitable customer action."

• Also known as Inbound Marketing, Native Advertising

• Also known as storytelling…

CONTENT MARKETING IS NOT NEW…

REACH AND ENGAGEMENT

Content creation is ranked

as the single most effective

SEO tactic by 53%

(Marketing Sherpa, 2013)

REACH AND ENGAGEMENT

70% of consumers

prefer getting to know a

company via articles

over ads (content+, 2013)

WHY CONTENT MARKETING?

• Companies with an active blog report 97% more leads (content+

2013)

• 90% of consumers find custom content useful and 78% believe that

organizations providing custom content are interested in building a

good relationship with them (Custom Content Council 2011)

• B-to-B buyers complete an average of 60% of the sales process

before ever engaging with a company representative. Harvard

Business Review, July 2012)

• Year-over-year growth in unique site traffic is 7.8x higher for content

marketing leaders compared to followers (19.7% vs 2.5%).

(Aberdeen Report, 2014)

BRIAN COMMUNICATIONS IS UNIQUELY QUALIFIED

• Journalistic Credibility

• World Class Storytellers

• Digital Expertise

• Experience, Trust

• Strategy with Brains, Execution with Heart…

iDECIDE CAMPAIGN

• The iDECIDE message resonated with teens—quick adoption of

the hashtag and embracing of the mantra

• The campaign has the ability to expand beyond Bella Thorne

and incorporate additional ambassadors

• Opportunity promote the program more broadly with additional

ambassador support

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IDECIDE CAMPAIGN: UTILIZE SCHOOLS TO DRIVE ENGAGEMENT

IDECIDE CAMPAIGN: UTILIZE SCHOOLS TO DRIVE ENGAGEMENT

STRATEGY WITH BRAINS. EXECUTION WITH HEART.