Embed Size (px)
Citation preview
@NoisyMonke
y or event #
@MrJonPayne
@NoisyMonke
y or event #
@MrJonPayne
BRAVE
SOCIAL MEDIA
Social Media @Tashsb
I’VE MADE ALL THE MISTAKES*
Creative D3 years @ Noisy Little Monkey6 Years working in a creative industryI like to overspendBetter at picture dan da wrdz
EXPECTATIONS – KEEP IN MIND…
• I don’t have all the answers
• I’ll probably be wrong
• You will probably be wrong.
• Things that work for me may not work for you.
• What worked last month may not work tomorrow.
• Take everything with a pinch of salt –If it doesn’t work try something else.
©SoraZG
Social Media @Tashsb
YOU WILL VIEW THESE SLIDES ONLINE
WHILST GIVING US SOME FEEDBACK©Kristina D.C. Hoeppner
Social Media @Tashsb
TODAY
YOUR WEBSITE / CONTENT
YOUR AUDIENCE
FACEBOOK &
GOOGLE PLUS &
PINTEREST &
TOOLS
Social Media @Tashsb
TRAFFIC
• Social media works best when there is some meat on the bone
• WordPress is the best
• Your web designer will love it
• Else, where will people who follow you go?
It needs to be:On www.<yoursite>/blogUpdated regularlyGive useful informationContain unique insights / perspective / newsRunning the Yoast SEO plug in
http://wordpress.org/http://yoast.com/wordpress/seo/
Social Media @Tashsb
ADD PT & MD
Social Media @Tashsb
Yoast Plugin
KNOWLEDGE GRAPH
Millward Brown 2014
PEOPLE
USE
PHONES
FOR
SOCIAL
Social Media @Tashsb
GET A RESPONSIVE SITE
http://wordpress.org/http://yoast.com/wordpress/seo/
Social Media @Tashsb© Christian Schnettelker
BUT WHY WRITE CONTENT?
There are a number of reasons why you should but my top two are:
• Google likes fresh content (your site will rank better)• A great way to engage with your audience and attract them to your
website.
• (But don’t write content for contents sake)
Social Media @Tashsb
WHO ARE YOU DOING THIS FOR?
©Reuver
Social Media @Tashsb
SOCIAL MEDIA STYLE GUIDE
• Who are the audience?
• What do the audience want?
• What do they want from social media?
• Who do they trust?
• What do they read online?
• What does that mean for my writing style?
• Who is empowered to do this?
Take ½ a day to do this.
It’ll make you do a better job
WHO ARE YOU DOING THIS FOR?
Social Media @Tashsb
IT Director
Challenges: BudgetsReliable InfrastructureManaging geeks
Wants: Straight forward languageReliable data Facts figures
Reads The Register, Seth Godin, Homes & Gardens, the headlines on the gutter press
Uses Email. BBC apps
Developer (agency based)
Challenges: Work / Life (18 month old kid)ProductivityThe new boy is better than me
Wants: Productivity Tools, management advice, Google Glass, to be entertained
Reads netmums, nhs direct, Stackoverflow, Wired, Oatmeal, xkcd
Uses r/tech, Facebook
IT Journalist
Challenges: Being ahead of the latest geek trends, stock news, tech gossip, being found out.
Wants:Google Glass, Bylines in the nationals, her big break.
Reads The Register, Guardian Tech, gizmodo, TC, Mashable, Buzzfeed, NextWeb
Uses r/tech, Google+, Twitter & Facebook
© Wordlizen, Dekcuf, GuySie
Social Media @Tashsb
WOT DUZ DAT MEAN FYR
STYLEZ, BRUV?
Tone of voice? Izzit?
USE PERSONAS TO DEFINE TOV
HOW WILL YOU HANDLE
NEGATIVITY?
Social Media @TashsbWho do they trust? Do you share a common enemy?
Social Media @Tashsb
USE PERSONAS TO CREATE
PURPOSE
• Give your content purpose – What do you want your audience to do or feel after reading your blog post?
Do you want them to:
• Share it, engage, converse, feel informed or enlightened?
• What can you write about to help or inspire your audience?
• Can you answer their queries?
• What do they need to know about you?
USE PERSONAS TO THINK
ABOUT TYPES OF CONTENT
How-To Guides Step by step guides
Top Lists Top ten
Opinion Over Controversial Topics Provide perspective
Data Interesting stats
News What’s trending
Interviews Meet the team
Infographics Turn data into a visual format
Product, Service, or Content Highlight what you do
Reviews Provide opinion
Pro/Con lists Help make people make decisions
Video/Audio Content Bite size information
Seasonal Content Valentines day, Pirates day, Christmas etc.
Social Media @TashsbSocial Media @Tashsb
Social Media @Tashsb
GET PLANNING - SCHEDULED FUN
Hubspot Editorial Calendar
Social Media @Tashsb
Social Media @Tashsb
OR IF YOU’VE ALREADY STARTED, IT’S
TIME TO CHECK…
©Philon
WHY ARE YOU USING SOCIAL MEDIA?
Goals will help you measure what’s working – You might have different goals for different channels
WHAT ARE YOUR GOALS
@NoisyMonke
y or event #
@MrJonPayne
WHICH PLATFORMS?
Social Media @Tashsb
SPREADS EASILY
Double bubble = social helping search ranking
• Signed out of Google, no cookies
Social Media @TashsbGoogle+, Facebook & Twitter help you dominate branded search
#ThinkLocal @MrJonPayne
HOW MUCH CAN I DO
MYSELF?
Social Media @Tashsb
TOP TIER PLATFORMS
I’d lean more towards Twitter. Good for outreach to influencers and customers in the B2B sector
Social Media @Tashsb
SECONDARY PLATFORMS
If you’re niche, hip, cool. Target Instagram or Vine. LinkedIn isn’t easy to scale
Social Media @Tashsb
© Coletivo Mambembe
Social Media @Tashsb
FACEBOOK – WHAT’S CHANGED
• September 2013 - Reduced the reach of brand pages
• Old news will be pushed down – breaking news and live events &
trending topics will surface more readily.
https://blog.bufferapp.com/facebook-news-feed-algorithm© Coletivo Mambembe
Social Media @Tashsb
• Influenced by when people like, comment & share
Story bumping - resurface stories that people did not scroll down
far enough to see but are still getting lots of engagement.
• From Jan 2015 - Facebook will begin monitoring and reducing the
appearance of overly promotional posts
© Coletivo Mambembe
Social Media @Tashsb
A perfect Facebook post:
• is a link
• is brief - 40 characters or fewer, if you can swing it
• gets published at non-peak times
• follows other posts on a regular schedule
• timely and newsworthy
https://blog.bufferapp.com/anatomy-of-a-perfect-facebook-post
WHAT FACEBOOK LIKES
Social Media @Tashsb
Social Media @TashsbSocial Media @Tashsb
http://moz.com/blog/meta-data-templates-123
Social Media @Tashsb
A perfect Facebook post:
• is a link
• is brief - 40 characters or fewer, if you can swing it
• gets published at non-peak times
• follows other posts on a regular schedule
• timely and newsworthy
https://blog.bufferapp.com/anatomy-of-a-perfect-facebook-post
WHAT FACEBOOK LIKES
FIND OUT WHAT WORKS FOR
YOU
ANALYSE
INSIGHTS OVERVIEW
INSIGHTS OVERVIEW
Post ClicksLikes, Comments & Shares
NOT ALWAYS AS IT SEEMS
@Tashsb
Why goals and measuring is really important!
Social Media @Tashsb
WHAT WORKS FOR US
Social Media @Tashsb
Social Media @Tashsb
CONSIDER ADVERTISING
Social Media @Tashsb
HOW MUCH TO SPEND?
How long’s a piece of string?
Social Media @Tashsb© Aaron Stidwell
FACEBOOK CONCLUSION & TIPS
• Choose your goals for Facebook
• Test post styles, imagery and text
• Look at insights
• Set aside a budget for paid.
Social Media @TashsbSocial Media Training @Tashsb
Followerwonk & JustUnfollow
IS YOUR AUDIENCE ON TWITTER?
Social Media @Tashsb
HOW TO SEARCH
• Look at who your competitors are following?
• Look at who is following your competitors?
• Who is famous in your industry?
• Who is local?
• Who is a brand ambassador?
• Who has similar interests?
Social Media @Tashsb
USE LISTS
• The timeline you wished you had
• Journalists and bloggers
• Influencers
• Customer/ Clients
• Competitors
• By sector
• Location based lists
Schedule your posts, keep pics big and maintain editorial sign off, use BufferApp
@NoisyMonkey @Tashsb
Social Media @Tashsb
• Tweets that include hashtags are 33% more likely to get retweeted than tweets without hashtags
http://hashtagify.me, http://trendsmap.com/, https://ritetag.com/
Social Media @Tashsb
WHAT WORKS
Social Media @Tashsb
Social Media @Tashsb
Impressions
Summary
TWITTER ANALYTICS
Social Media @Tashsb
• Clear CTA ‘Click Here’
• Create urgency ‘Right Now’
• Use pictures & resize your images
• Comment don’t just RT
• Share your message more than once
TWITTER CONCLUSION & TIPS
Social Media @Tashsb
BREAK
Social Media @Tashsb
Social Media @Tashsb© BellaFaye Garden
Social Media @Tashsb
According to Piqora:
70% of the clicks happen
within first 2 days
Social Media @Tashsb
WHAT WORKS
Curalate Infographic
Social Media @Tashsb
Curalate Infographic
Social Media @Tashsb
Curalate Infographic
Social Media @Tashsb
Social Media @Tashsb
Social Media @Tashsb
SECRET BOARDS
Social Media @Tashsb
Social Media @Tashsb
• Use attractive & engaging images
• Write optimised descriptions for your pins
• Think about trends
• A mix of your pins and others
• Use secret boards to inspire
• Tell your story
PINTEREST TIPS
© Aaron Stidwell
Social Media @Tashsb
© Wiertz Sébastien
Social Media @Tashsb
Social Media @Tashsb
WHAT WORKS
Building a community
Social Media @Tashsb
BEHIND THE SCENES
Social Media @Tashsb
COMPETITIONS
Social Media @Tashsb
Social Media @Tashsb
Social Media @Tashsb
• Use relevant #
• Converse
• Be involved in your community
• Tell your story
• Think about trends
INSTAGRAM TIPS
© Aaron Stidwell
Social Media @Tashsb
GOOGLE PLUS
Social Media @Tashsb
Local Page vs. Brand Page
#DownloadBath @MrJonPayne
SMASHING IT ON THE GOOGLE+
100,000 + views from Google / Google maps
#DownloadBath @MrJonPayne100,000 + views from Google / Google maps
#DownloadBath @MrJonPayne100,000 + views from Google / Google mapshttp://www.noisylittlemonkey.com/?s=google+plus
Social Media @Tashsb
Social Media @Tashsb
DIFFICULT TO SCALE © Kenny Matic
Social Media @Tashsb
IT’S ABOUT PEOPLE
CONNECTING WITH
PEOPLE
• Make sure your team have optimised profiles - Good profile images- Links to your website- Use key terms you want to be found for
• Connect- Be genuine- Give them a reason to trust you
Social Media @Tashsb
Social Media @Tashsb
Social Media @Tashsb© Aaron Stidwell
TOP TIPS
• Ask for what you want – ‘Pls RT’, ‘Share with your friends’
• Include a call to action – ‘join our mailing list’, ‘come along to our event’, ‘BOOK NOW!’
• Create urgency – “enter our competition today to win a free family ticket”
• Converse with people – “thanks for attending”, “what do you think about..”
• Cross pollenate
Social Media @Tashsb© Aaron Stidwell
TOP TIPS
• Think about timing
• You might want to budget for paid advertising
• Know your audience and what they want
• Create content that is tailored to your audience
• Decide what success looks like on each channel
• Be patient – Social is not a one night stand
• It’s also not for selling, it’s telling a story – your story
• Get visual – people love photos!
http://www.noisylittlemonkey.com/free-images/
TOOLS – TO MAKE IT EASIER
© Josep Ma. Rosell
Social Media @Tashsb
•
http://www.picmonkey.com/ & https://www.canva.com/http://www.noisylittlemonkey.com/blog/free-images/
http://thevisualcommunicationguy.com/2014/07/14/can-i-use-that-picture/
Social Media @Tashsb
MONITOR . MEASURE . IMPROVE
Hootsuite | Bufferapp | Professor Traffic
Social Media @TashsbCampaigns in Analytics
Social Media @Tashsb
QUESTIONS
MORE QUESTIONS?
@NoisyMonkey
@Tashsb
