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Ravinder

Branding of

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INTRODUCTION

Established by Acharya Balkrishna in 2006

Founder - Yogrishi Ramdev Baba

Headquarter – Haridwar (UK), and manufacturing unit in Nepal

Director – Swami Muktananda

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PATANJALI AYURVEDA LTD It’s a FMCG ,Health care product. Manufacturing division has over 300 medicines. Patanjali Ayurveda has annual turnover of around

Rs.3000 cr. Started by manufacturing medicinal product & gradually

expanded their product from medicine to food items, cosmetics.

Giving tough competition to foreign companies, all products are 10-40% cheaper.

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BRAND PATANJALI What is brand?

Value and loyalty

Brand ambassador

The Paisa Vasool Factor

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COMPONENTS OF PATANJALI BRAND Purpose : Chemical free world Emotional: Showing care for you Loyal employees: most of the employees from

manufactures to retailers are volunteers so they serve their customers with respect and loyal to them

Competitive: Price sensitive and cheaper products Accessible: Shops are everywhere

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PATANJALI KESH KANTHI REETHA Ingredients Price Shelf life First experience Result Trustful

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UMBRELLA BRANDING Single Brand Strategy Wide Portfolio

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ONLINE BRAND MARKETING http://www.patanjaliayurved.net/ For Patanjali Product Shop Online http://www.patanjaliayurved.org/ For company related info

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ROAD MAP AHEAD OF PATANJALI

Patanjali shops in Bangkok, Jakarta or Singapore

Deal signed with DRDO

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THANK YOU