Branding Made Easy

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“A ‘brand’ is not a thing, a product, a company or an organization. A brand does not exist in the physical world – it is a mental construct. A brand can best be described as the sum total of all human experiences, perceptions and feelings about a particular thing, product or organization. Brands exist in the consciousness – of individuals and of the public.” – James R. Gregory, “Leveraging the Corporate Brand”

Text of Branding Made Easy

  • Branding Made Easy By Stacy C. Noland December 21, 2013
  • What is branding? Branding defined. The language of branding. Brand: the sum of all of the characteristics, both tangible and intangible, that make your organization, service, or product unique. Building a brand.
  • What is branding? Branding defined. The language of branding. Brand: the sum of all of the characteristics, both tangible and intangible, that make your organization, service, or product unique. Building a brand.
  • What is branding? Branding defined. The language of branding. How others have defined brand Building a brand.
  • What is branding? A brand is not a thing, a product, a company or an organization. A brand does not exist in the physical world it is a mental construct. A brand can best be described as the sum total of all human experiences, perceptions and feelings about a particular thing, product or organization. Brands exist in the consciousness of individuals and of the public. James R. Gregory, Leveraging the Corporate Brand Building a brand.
  • What is branding? A brand is not an icon, a slogan, or a mission statement. It is a promise a promise your company can keepThis is the promise you make and keep in every marketing activity, every action, every corporate decision, every customer interaction. Kristin Zhivago, Business Marketing Building a brand.
  • What is branding? We define a brand as a trademark, which to consumers represents a particular and appealing set of values and attributes. Its much more than a product. Products are made in a factory. A product becomes a brand only when it stands for a host of tangible, intangible and psychological factors. A key point to remember is that brands are not created by the manufacturer. They exist only in the eye of the beholder, the customer. Charles Brymer, CEO of Interbrand Schecter Building a brand.
  • What is branding? A brand is more than just advertising and marketing. It is nothing less than everything anyone thinks when they see your logo or hear your name. David F. DAlessandro, CEO of John Hancock and author of Brand Warfare: 10 Rules for Building the Killer Brand Building a brand.
  • What is branding? Branding defined. The language of branding. Brand Equity: a measure of the total value of a brand. Building a brand.
  • What is branding? Branding defined. The language of branding. Branding: the process of developing a brand or brand identity. Building a brand.
  • What is branding? Branding defined. The language of branding. How others have defined branding Building a brand.
  • What is branding? Branding defined. The language of branding. Brand Identity: the physical, outward manifestation of a brand. Building a brand.
  • What is branding? Branding is a long-term process that is frequently confused with corporate identity and with name recognition. Successful organizations spend years developing and maintaining their brands. Whether the company is Coca-Cola or a community health system, the principles are the same. Nancy J. Hicks, Hill & Knowlton, Washington D.C. Building a brand.
  • What is branding? Branding consists of the tactics used to deliver a brands distinction, and brand development is the discovery process used to find that distinction. Branding tactics are the consistent use of color, graphics and spokespeople used to communicate a brands distinction. But please dont think that colors, graphics or spokespeople are the distinction. Those could change with the next campaign. Jim Hughes, branding expert and President of The Idea House Building a brand.
  • What is branding? Branding defined. The language of branding. Dont confuse marketing for branding: you must have a strong brand proposition and promise no amount of marketing will attract and retain customers. Building a brand.
  • Why branding is important. Benefits of brand development. Building a brand.
  • Why branding is important. Benefits of brand development. 1. Establishes awareness. Building a brand.
  • Why branding is important. Benefits of brand development. 1. Establishes awareness. 2. Improves image and perception of value. Building a brand.
  • Why branding is important. Benefits of brand development. 1. Establishes awareness. 2. Improves image and perception of value. 3. Creates preference for your product/service. Building a brand.
  • Why branding is important. Benefits of brand development. 1. Establishes awareness. 2. Improves image and perception of value. 3. Creates preference for your product/service. 4. Increases participation and market share. Building a brand.
  • Why branding is important. Benefits of brand development. 1. Establishes awareness. 2. Improves image and perception of value. 3. Creates preference for your product/service. 4. Increases participation and market share. 5. Builds public perception & customer loyalty. Building a brand.
  • Why branding is important. Benefits of brand development. 1. Establishes awareness. 2. Improves image and perception of value. 3. Creates preference for your product/service. 4. Increases participation and market share. 5. Builds public perception & customer loyalty. 6. Leads to increased revenue. Building a brand.
  • Why branding is important. Benefits of brand development. Building brand equity. Building a brand.
  • Why branding is important. Benefits of brand development. Building brand equity. Building a brand.
  • Why branding is important. Benefits of brand development. Building brand equity. Building a brand.
  • Why branding is important. Benefits of brand development. Building brand equity. Building a brand.
  • Why branding is important. Benefits of brand development. Building brand equity. Building a brand.
  • Why branding is important. Benefits of brand development. Building brand equity. Building a brand.
  • Why branding is important. Examples of successful brands. Building a brand.
  • Why branding is important. Examples of successful brands. Building a brand.
  • Why branding is important. Examples of successful brands. Building a brand.
  • Why branding is important. Examples of successful brands. Building a brand.
  • Why branding is important. Examples of successful brands. Building a brand.
  • Why branding is important. Examples of successful brands. Building a brand.
  • Why branding is important. Examples of successful brands. Building a brand.
  • Why branding is important. Examples of successful brands. Building a brand.
  • Why branding is important. Examples of successful brands. Building a brand.
  • Why branding is important. Examples of successful brands. Building a brand.
  • How to build your brand.
  • How to build your brand. Four key components for success. Building a brand.
  • How to build your brand. Four key components for success. 1. Differentiation: communication of your essence and uniqueness. Building a brand.
  • How to build your brand. Four key components for success. 1. Differentiation: communication of your essence and uniqueness. 2. Relevance: meaningfulness to your target market. Building a brand.
  • How to build your brand. Four key components for success