Brand recognition across the social media landscape

+BRANDINGHOW TO CREATE A SEAMLESS DYNAMIC RECOGNIZABLE CONSISTENT IDENTITYACROSS THE SOCIAL MEDIA LANDSCAPEA PRESENTATION BY ALISON D. GILBERT FOR ART & BYTES

+WHAT MAKES A BRAND SEAMLESS? USE A LIMITED NUMBER OF ELEMENTS MAINTAIN THE SAME COLOR COMBINATIONS

KEEPING IN MIND THAT ONE VARIABLE MAY BE THE WAY TO DISTINGUISH IMPORTANT DIFFERENCES.

SELECT A FEW CONSISTENT TYPE FACES, ONE FOR THE HEADINGS, ONE FOR TEXT

DESIGN ONE OR TWO FOCAL POINTS

A BRANDING PRESENTATION BY ALISON D. GILBERT FOR ART & BYTES

+WHAT MAKES A BRAND DYNAMIC? USE ELEMENTS THAT CREATE MOVEMENT AND A

UNIQUE BALANCE PICK COLORS THAT COMPLEMENT EACH OTHER AND

HAVE SOME LIVELINESS TO THE AS WELL SELECT A TITLE TYPEFACE AND A TEXT TYPEFACE. THEY

SHOULD NOT BE THE SAME. THEY SHOULD COMPLEMENT EACH OTHER

THE FOCAL POINT OR ICON SHOULD BE ATTENTION GRABBING. IF THERE ARE TWO, THEY SHOULD BALANCE EACH OTHER OR PICK A DOMINANT AND LESSER ONE.


+WHAT MAKES A BRAND WORK IN A VARIETY OF SITUATIONS? BEING FLEXIBLE ABOUT SIZING PLAYING WITH PLACEMENT MAINTAINING CONSISTENCY WHERE ESSENTIAL RESPECTING THE MAJOR ELEMENTS WITHOUT

BECOMING A SLAVE TO EXACT DUPLICATION SOCIAL MEDIA AVENUES VARY GREATLY IN DIMENSIONS

AND THESE DIMENSIONS CHANGES OFTEN. GO WITH THE FLOW WHILE MAINTAINING CONFIDENCE IN YOUR IDENTITY.


+CREATING THE BRAND:SELECT IDENTIFYING ELEMENT


SELECTING AN IDENTIFYING ELEMENT IS A PROCESS. BIRTHING THE ICON OR LOGO IS AN ORGANIC PROCESS

THAT TENDS TO REVEAL ITSELF RATHER THAN BE ARRIVED AT INTELLECTUALLY.

FOR EXAMPLE, THE NAME ‘ART AND BYTES’ EVOLVED TO ART & BYTES. THE ‘&’ SYMBOL IS A NATURAL OBJECT TO USE AND DEVELOP FOR EASY IDENTIFICATION.

NOT ONLY DID IT BECOME THE ICON AND FOCAL POINT BUT IT EVOLVED TO THE POINT WHERE IT WORKED DYNAMICALLY AND WAS EASILY RECOGNIZED.

+CREATING THE BRAND:DEVELOP IDENTIFYING ELEMENT


ART AND BYTESART AND BYTES

simply spelled out



ART & BYTESART AND BYTES

becomesART & BYTES



The ‘&’ in ART & BYTES gets some pizzazz, color, outline and enlarged. The entire line is made ‘relaxed’ leaving room between each letter

and character.



A background color is added. Notice how four colors are both dynamic and balanced at the same time. The emphasis is on the icon ‘&’ as we want it.We are now ready to add our identity across the social media landscape.



The slogan describing the project is added. It will move around with the design.

We are now ready to add our consistent identity across the social media landscape.

+A CONSISTENT IDENTITY:FACEBOOK PAGE


Even with an extra element, my photo and liberal placement of type, the identity still holds its integrity and is recognizable.

+A CONSISTENT IDENTITY:TWITTER


Even with an extra element, my photo fits right in. The identity again holds its integrity and is recognizable.

+A CONSISTENT IDENTITY:GOOGLE+


A bit more complex than other social media templates, this Google+ page still works within our given parameters.

+A CONSISTENT IDENTITY:ABOUT.ME


Another complex design, this about.me profile still works using their template.

+A CONSISTENT IDENTITY:TUMBLR


The Tumblr template imposes certain limitation but the brand still holds together.

+A CONSISTENT IDENTITY:THE ART & BYTES DAILY (from RebelMouse)


The format for the RebelMouse header is has another unique set of dimensions yet the identity still holds together with all the essential

elements in tact.

+A CONSISTENT IDENTITY:ART & BYTES on PINTEREST


With nothing more than the visual element of the ‘&’ symbol, it is clear that this is ART & BYTES on Pinterest .

+A CONSISTENT IDENTITY:The ART & BYTES Blogsite


This is an easy one to identify because all the elements are present. It is a bit busier than the others. But again, one knows what it is.

+A CONSISTENT IDENTITY:The FACEBOOK Icon


On all 58 pages that I have on Facebook, there is one element that stays constant and stands alone needing no explanation. It is the ‘&’ that means

‘ART & BYTES’.

+BRANDING PRESENTATION:AFTERWORD


If you would like more information about ART & BYTES, please visit our website at

http://www.ArtandBytes.com.If you would like more information about Alison D.

Gilbert, please visit my LinkedIn account at http://www.LinkedIn.com/in/AlisonDGilbert.

Alison D. Gilbert can be reached on twitter @ArtandBytes and on facebook at AlisonDGilbert.

Marketing

Brand recognition across the social media landscape