Upload
inna-zaichenko
View
184
Download
1
Tags:
Embed Size (px)
DESCRIPTION
yappi seminar, May 31, 2014
Citation preview
People don’t believe ads, people believe people
Brand advocates are:
5X more valuable than average customersSpend at least 2X as much as average
customersSpend 3X as much as average customers over
their lifetime of their relationship with a company or brand
Reach 150 people in social media every time they advocate for a product or service
92% of consumers trust brand advocates
How it goes…
Have I heard of you?
What do I know about you?
Do I like you?
Can you be trusted?
Would I recommend you?
1. Make an audit of your discount cards. How many do you have? How often do you use them? Do these discount cards influence your choice of the shop/café, etc?
2. Can you name yourself a brand advocate? If yes, share your story!
3. Even if you are not a brand advocate, there are still some companies you like. Name them. Say why you like them!
Brand advocate VS Brand ambassador
Groups of brand advocates
CustomersEmployeesPartnersSpeakersCompetitors
http://www.youtube.com/watch?v=XokGFN86ljc
http://www.youtube.com/watch?v=0-U4Yr9UNBo
http://www.mmr.ua