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OVERALL SCORE CARD
COMPETITORSCOMPETITORS
LOCAL SEOLOCAL SEO
LOCAL ADVERTISING
ENGAGEMENTENGAGEMENT
REVIEWS
LOCAL DIGITAL MARKETINGLOCAL DIGITAL MARKETING
A HEAD TO HEAD SHOWDOWN
k.o.brand score
DATA QUALITY
REVIEWS
79 79%
72
k.o.
BrandBattleBattleBrand
A HEAD TO HEAD SHOWDOWNin
Costco VS Sam’s Club
SATISFACTION RATING
4-STAR AND ABOVE RATING
ADDRESS PRECISION
PHONE# PRECISION
FOUND LOCATIONS
DATA QUALITY
brand score
NAP ANALYSIS & LISTING PRESENCEACROSS THE “BIG 6” ENGINES AND LOCAL DIRECTORIES
KO
3wrong number, bro
bring it on
%
%
OVERALL SCORE CARD
LOCAL SEO
131 121
REVIEWS
112 94
ENGAGEMENT
96 104
DATA QUALITY
123 144
FIGHT FOR THE TOPUSING KEYWORDS “Discount Store, Grocery Store, Supermarket”
10% of Sam's Club locations showed up at position 1.
NON-RANKING LOCATIONSSEARCH RANKSupermarket
1.
2.
3.
4.
Discount Store
1.
2.
3.
4.
While both brands could improvetheir search rankings on Googleand Bing, Sam's Clubs locations
managed to surface in postion 1 10xmore than Costco's.
LOCAL ADVERTISING GENERATING BRAND AWARENESSAND DRIVING LOCAL CONVERSIONS
BUNK BEDS
ELLIPTICAL
BA
R S
TOO
LS
APPLE TV
TREADMILL
PPC KEYWORDS44,000 TOTAL
2.
1.
3.
4.
4.
33% of KW rankIN POSITION 1-3
90%
BUSINESS LOCATOR LOCAL PAGES
STORE HOURS
ADDRESS
PHONE
FLAVORS IN STORE
Due to more claimed locations and theincrease in local phone number accuracyacross multiple platforms, Sam's Clubmanaged to have a 15% stronger listingspresence.
20%
97%
89%
89%
5%
4%
UNCLAIMED LOCATIONS LISTING STRENGTH
COMPETITORS
93 94
LOCAL ADVERTISING
85 88
LOCAL AMPLIFICATION
FANS
1,294,500 2,530,686
HIGHER ENGAGEMENTLikes, Shares, Comments,
& Consumer Brand Hashtags
TOTAL CHECK-INS
1,683,300 1,332,556
SENTIMENT ANALYSISKEYWORD ANALYSIS
In an analysis of 6 different experiences customers could potentially have.
Costco customers were most likely to experience:
Content & Design, SEO Factors
KEY LOCATOR FACTORS KEY LOCAL PAGE FACTORS
DOMINATED DOMINATED
SEO Factors & Usability
TOP LOCAL COMPETITORS ARE. . .Walmart Supercenter, Kroger, Dollar General
HAS HIGHERLOCAL OCCURANCES
59 36.6%%Great Quality!Friendly Staff!Clean and organized stores!
Deals
AN ANALYSIS OF CONSUMER ACTIONS AND INTERACTIONS
%72MISSING LOCATIONS
Where2GetIt
95% 90 %
92 %
Costco and Sam's Club both havebranded local pages with locationspecific intel.
Service
KO
KO
KO
640640winner
Costco's business locator and website are optimized for consumers to use across devices and built with SEO best practices.
11%
What is your Brand Score?
Brandify's real-time algorithms continuously evaluates the online footprint of multi-location brands across the six pillars: Data Quality, Local SEO, Reviews, Engagement, Local Advertising, and Competitors. Improve organic search, business listings, competitiveness and social media engagement with Brandify.
We evaluate over 250+ variables representingthe following categories:
Local SEO
Competitors
12
3
LocalAdvertising
R eviews
Measuring your Brand’s Digital Footprint.
En gagement
Data Quality
Brand Score
714.660.4870 | [email protected] | www.where2getit.com
DATA COLLECTED: APRIL 2015 - JUNE 2015
Quality
FOR THE KEYWORDS: Discount Store, Grocery Store, Supermarket
TOP LOCAL COMPETITORS ARE. . .Walmart Supercenter, Family Dollar Tree,Safeway
645645
HP LAPTOPS
PR
OJE
CTO
R
ASUS LAPTOP
SAMSUNG TV
BARSTOOL
LAMINATE FLOORING
