BOSS DIGITAL ADVANTAGES OF CONTENT MARKETING

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CONTENT MARKETING

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Content Marketing is a strategy that makes use of things that add value

to the company’s presence with the objectives of informing, educating and

entertaining the customer. These are in the forms of:

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Videos

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ARTICLES

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HOW TO

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Infographic

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CONTENT MARKETING

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According to Nectafy [dot] com, there are about 59 benefits of content

marketing according to 50 expert marketers. Check out the full list here.

However, these are the 10 most popular benefits and advantages that you

could get if you will venture and put in a lot of effort to your

content marketing campaign.

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CONTENT MARKETING

Increases visibility of your brand

Develops lasting relationships with your

audience

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Improves brand awareness

and recognition

Creates loyalty and trust, with both your

current customers and prospects

CONTENT MARKETING

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Helps you to build authority

and credibility

Positions your business as an

expert in your industry

CONTENT MARKETING

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Generates traffic to your site to

improve lead generation

Opens a channel of communication through

social shares and comments

CONTENT MARKETING

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Helps your customer move through the

purchase decision more quickly

Provides value with no

strings attached

CONTENT MARKETING

THANK YOU!