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Discover how data cleaning services can recycle critical information in your database to boost your marketing campaign success rates.
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www.marketscan.co.uk
BOOST CAMPAIGN SUCCESS BY RECYCLING
You could discover a goldmine of new leads and opportunities by recycling the records in your database.
www.marketscan.co.uk
Marketing enjoys boosting its return on investment by repurposing existing content for new platforms:
Creating blogs from long form content such as
consideration documents or white papers.
Creating audio-only podcasts from webinars.
Using transcripts of audio- or video-based work as a basis
for an eBook.
Taking key ideas and themes from blogs and using them for social media updates.
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IT’S A COST EFFECTIVE APPROACH THAT SEES MARKETERS FULLY EXPLOITING THEIR INITIAL CONTENT SPEND. BUT CAN THE SAME PRINCIPLE BE APPLIED TO YOUR DATABASE?
MAXIMIZE YOUR DATABASE VIA...
PERSONAS… break down your customer database into
lists of different customer types – ‘personas’.
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MAXIMIZE YOUR DATABASE VIA...
PERSONAS… from these, you can understand what each persona’s needs and business pains are – and tweak your content/marketing strategy to
appeal to each specific persona.
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MAXIMIZE YOUR DATABASE VIA...
ACTION LISTLocate, for example, five
different personas within the same sector you are
targeting.
Take an existing planned campaign
and its core content and
messaging.
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MAXIMIZE YOUR DATABASE VIA...
ACTION LISTLocate, for example, five
different personas within the same sector you are
targeting.
Take an existing planned campaign
and its core content and
messaging.
Create five similar campaigns from this one campaign
– each one tailored for the specific needs of
each persona.
www.marketscan.co.uk
MAXIMIZE YOUR DATABASE VIA...
ACTION LISTTake an existing
planned campaign and its core
content and messaging.
Create five similar campaigns from this one campaign
– each one tailored for the specific needs of
each persona.
That one campaign has now been recycled
effectively, maximising your ROI on the
original content.
www.marketscan.co.uk
MAXIMIZE YOUR DATABASE VIA...
ACTION LISTCreate five similar campaigns
from this one campaign – each one tailored for the specific needs of
each persona.
That one campaign has now been recycled
effectively, maximising your ROI on the
original content.
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MAXIMIZE YOUR DATABASE VIA...
LOCALISATIONBy pulling together the location
information in your database, you can localise and target campaigns
to specific territories.
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MAXIMIZE YOUR DATABASE VIA...
LOCALISATIONBy pulling together the location
information in your database, you can localise and target campaigns
to specific territories.
Uncover new territories that you may have missed before because such data was previously ignored or hidden.
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DATA PROFILINGBy drilling down into your database, the provider can identify your best customers, find key identifying characteristics – and even identify all-new customers based on these characteristics.
Hire a reputable data cleaning services/profiling provider to aid with your recycling plans. It will be able to offer:
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THIS ANALYTICAL APPROACH IS INVALUABLE TO CREATING PERSONAS BASED ON DATA AND NOT MERE ‘GUT INSTINCT’.
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EXPANSION SERVICES
By using these defined characteristics, a reputable data provider will be able to locate new untapped markets that can be exploited immediately; these could be based on geographic location or fresh data from its own database that will complement and expand on your own records by revealing vital statistics such as...
Turnover figureContacts
Premise type
Gone-aways
Employee size
Industry sector
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BY EXAMINING YOUR EXISTING DATABASE, THE PROVIDER COULD DOUBLE THE SIZE OF YOUR EXISTING MARKET OVERNIGHT.
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REMEMBER:
Your database contains hidden vital leads and opportunities that can only be unlocked via
data profiling.
Data analysis will reveal how your
existing campaigns can be recycled and
retargeted to exploit new opportunities.
Employ a reputable data provider and use their profiling expertise and
data cleaning services to maximise your ROI.
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DISCOVER HOW DATA CAN HELP YOU AT EACH STAGE OF YOUR MARKETING CAMPAIGN WITH OUR FREE EGUIDE:
‘YOUR CAMPAIGN, OUR DATA’.
DOWNLOAD NOW!