Boomerang - Social Listening

“Every good communication starts with good listening”

A THING BEYOND SOCIAL LISTENING TOOL…

TODAY, WE WILL TALK ABOUT

WHY BOOMERANG?

THE PIONEER OF SOCIAL LISTENING SERVICES IN VIETNAM

TRUSTED BY BIG BRANDS IN VIETNAM

5 YEARS OF TECHNICAL AND DATABASE BUILDING

DO NOT CHOOSE A TOOL, LET’S WORK WITH A SOCIAL LISTENING CONSULTANT

THE UNIQUE LISTENING TOOL CAN TRACK ALL PUBLIC POSTS OF

32mil++ VIETNAMESE FACEBOOK USERS

THE FIRST SOCIAL LISTENING IN VIETNAM

WHO WE ARE

FAILED2011Founded by Vong Thanh Cuong, a tech savvy expert with 12 years experience in internet, web 2.0, social media, data mining & machine learning, Boomerang become the 1st social listening tool of Vietnam. And with its sophisticated technology & advanced native language processing, Boomerang kicked-out foreign tools & became the listening tool used by many global brands in Vietnam, e.g. Unilever, Nokia, LG…

2014Boomerang was the social listening tool that owned the biggest market share in Vietnam with trust from many big giants, both global & local brands.

2015The very first time in Vietnam, Boomerang consulted & developed the pioneer Social Media Command Center for its client BIDV, remarked its biggest business innovation that goes beyond listening & becomes a SOCIAL LISTENING CONSULTANT. This SMCC also won “Best Social Media Team” award by CMO ASIA, Singapore 2015.

TRUSTED BY OVER 200 BRANDS

CLIENTS PORTFOLIO

CLIENTS PORTFOLIO

5 YEARS OF TECHNICAL AND DATA BUILDING

OUR EXPERTISE

7CORE

COMPETENCIES

THAT MAKE

BOOMERANG

OUTSTANDING

Full internet data coverage

Sophisticated technologies

Real time monitoring & instant alert

Auto sentiment classification algorithms

Vietnamese language learning machine

Flexible to customize based on client’s request

Supportive commitment & strategic consulting

OUR EXPERTISE

FULL INTERNET

DATA COVERAGE

8.000++

News Website

1.000++

Forums

200++

E-commerce

sites200.000++

YouTube channel

1.5 mil++Facebook Pages & Group

PUBLIC POST from

30 mil++

Facebook user in VN

and still more will

be added…

every nook & cranny

Boomerang listen to

of the internet conversations,

from news, forums, e-

commerce sites to all social

media platforms

OUR EXPERTISE

With

Boomerang do not miss

any piece of conversation that matters to brands

Brand exact keywords

iPhone

Brand abbreviation keywords

IP, ifone

Brand indirect keywords

Dien thoai tao, dien thoai sang chanh,

doi thu S5….

..and even no keyword if previous discussion

mentioned brand

Vietnamese language

learning machine

OUR EXPERTISE

Negative PositiveNeutral

Auto-sentiment classification

Human scanning

OUR EXPERTISE

REAL TIME LISTENING

INSTANT ALERT

via SMS/Email

BEYOND SOCIAL LISTENING TOOL

OUR EXPERTISE

BRAND’S NEED

• Index & crawling data• Auto filtering & sentiment• Content processing & classifying• Provide quantitative & qualitative reports

Advise insightful solutions & actionable plans based on brand strategic understanding

SOCIAL LISTENING CONSULTING

BOOMERANG knows it’s not enough when listening merely!

The core matter of brand is WHAT TO DO NEXT

from the listening data!

WHAT BOOMERANG CAN HELP BRANDS?

LISTENINGBRAND

WHAT BOOMERANG OFFERS

BRAND LISTENING

Boomerang answers everything on social that matters to brand!

What consumers talked

Most talked about topics

Brand attributes

Why consumers talked

Explanation

Direct link to original sources

When consumers talkedTiming record

Trend line chart by time

What

Why

When

Who are the influencers

Most influential people

Most influential buzzes

Most influential channels

How consumers talked

Positive

Neutral

Negative

Where consumers talked Media platforms classification

Who

How

Where

Who What

Why

WhenWhere

How

By referencing among

“5W1H” factors, brand could

find out everything about

itself on social.


WHO(influential people)

WHY(the stories

behind)

WHEN(happening

time)

WHAT(brand’s attributes)

WHERE(platforms)

HOW(sentiment)

BRAND LISTENING

OW


H

W

W

W

W

WSentiment: how did they talk about brand?

HAT


H

W

W

W

W

W

Keywords tag cloud

Paid/owned/earned media classification


HAT

H

W

W

W

W

W

HEN


H

W

W

W

W

W

Trend line charts

recording detail

timing

HERE


H

W

W

W

W

W

HO


H

W

W

W

W

W

Who are the most

influential

people/channels/buzzes?

HY


H

W

W

W

W

W

Every highlighted peak & bottom, or up &

down trend, crisis happening will be

investigated & explained to clients

Investigation &

Explanation

MONITORING & ALERTREAL TIME CRISIS


Boomerang can help brand detect potential crisis from the beginning stage

& work with different assigned departments to settle down.

Corporate PR team

CRM team

CEO

Media & PR team

Brand team



Level 1

Level 2

Level 3

Mention brand name Criticize but in general, or in doubt negative question Conversation is on 01 topic/thread, has less than 10

comments, with neutral response or just following. Posted by hot bloggers/KOLs…

Mention brand name Directly criticize brand, with specific evidences. Conversations spread out to less than 03 topics/threads

on social media, have less than 20 comments, with negative & neutral response

Posted by hot forums, hot bloggers/KOLs…

Mention brand name Seriously directly criticize brand, with proven evidences. Call for boycotting brand. Conversations spread out to more than 03 topics/threads

on social media, have more than 20 comments in less than 4 hours with negative responses

Posted by news websites, hot forums, hot bloggers/KOLs




Alert viaSMS/Email/Direct Call

BENCHMARKINGCOMPETITORS


COMPETITORS BENCHMARKING

The big picture of the market with competitors monitoring system

that help brand monitor & benchmark with competitors on social

SHARE OF

VOICE

of each brand

on social

HOW

people talked

about each

brand

WHERE

people talked

about each

brand

WHAT

people talked

about each

brand

Social

share of voice

Sentiment

benchmarking

Platforms

ComparisonAttributes insights


COMPETITORS BENCHMARKING Social share of voice


COMPETITORS BENCHMARKING Sentiment benchmarking


COMPETITORS BENCHMARKING Platforms comparison


COMPETITORS BENCHMARKING Attribute insights

LISTENINGCAMPAIGN


CAMPAIGN LISTENING

Boomerang provide digital communication campaign monitoring, that helps

brand evaluate campaign effectiveness as well as advises timely adjustments.

#

Hashtag

tracking

Campaign

listening

Paid/Owned/Earned

Media

Media

tracking

Campaign

performance

KOL

tracking

CONSULTINGSTRATEGIC


STRATEGIC CONSULTING

As a consultant, Boomerang not only provide listening data, but propose initial

suggestions/actionable plan to do next & even could implement plan by itself or

cooperating with trustworthy communication agencies in Boomerang network

0

Media & Social

seeding plan

Crisis management

plan

SEO plan Co-work with other

agencies

COMMAND CENTERSOCIAL MEDIA


SOCIAL MEDIA COMMAND CENTER

THE ULTIMATE SOLUTION FOR SOCIAL MEDIA MANAGEMENT

• Consult & develop an in-house Social

Media Command Center

• Build up structure & working process

• Provide training for staffs

• Support operation & maintenance


SOCIAL MEDIA COMMAND CENTER

BIDV Social Media Command Center

consulted & developed by Boomerang

won the “Best Social Media Team” award

hosted by CMO ASIA, Singapore 2015.

Ref: http://bit.ly/SMCC_CMO_Award

http://bit.ly/SMCC_CMO_Award

SERVICE PACKS

LET’S COOPERATE!

SERVICE PACKSBRAND LISTENING

CAMPAIGN

LISTENING

COMPETITORS

MONITORING

SOCIAL MEDIA

COMMAND CENTER

BRAND INSIGHTS

Online buzzes insights

Sentiment insights

Platforms insights

Attributes insights

Most influencers sources

Crisis Alert

CAMPAIGN MONITORING

Hashtag tracking

KOL tracking

Campaign on-demand tracking

COMPETITOR MONITORING

Social Share of voice

Sentiment benchmarking

Platforms benchmarking

Attributes benchmarking

* Price is provided upon client request & depends on brand/product.

** Client can opt-in or opt-out services for customized services pack.

THANK YOU

BOOMERANG COLucky Building, 4th floor262 Huynh Van Banh,Phu Nhuan District,HCMC, Vietnamwww.boomerang.net.vn

CUONG VONG THANHManaging [email protected](+84) 913 723 988

Marketing

Boomerang - Social Listening