DIGITAL OUTREACH BY

Insightful Digital Outreach

LetGo#

LIVE IN THE MOMENT.

WE ASKED THEM TO #LETGO.

THIS IS HOW WE DID IT.

WE INVITED PEOPLE TOSHED THEIR INHIBITIONS AND

CAMPAIGN AT A GLANCE

20,000+ Festival attendees

20 MILLION+ Hashtag Reach

50,000 Facebook Fans

5.2 MILLION Facebook Reach

6,05,570 FacebookInteractions

1500+ Instagram Posts

10,000+ Tweets

5 Lakh Video Views

We engaged fans.

We had fans interacting through various contests across platforms.

We leveraged trending topics.

Your squad is important at a music fest. So we had ticket bundlingfor Friendship Day & Raksha Bandhan.

We innovated.

GIFSMADE IT ALL

THE MORE FUN

HYPERLAPSESAT THE EVENT

BOOMERANGSON INSTAGRAM

We held a talent hunt.

#BMPVoiceHunt soared through social media with Facebook LIVE.

It generated the right buzz for the festival and had a lot of people participating.

We covered all the action.�As it happened.

Minute-by-minute coverage on TwitterLive coverage on Facebook & Instagram with stunning stories through photos & videos

How artists #LetGo

They showed us their BTS prepsQuirky Boomerangs, Hyperlapses kept interactions alive And of course, they #LetGo on stage!

How sponsors/partners #LetGo

Larger-than-life installations inspired selfies

Excellent social media offline integration

How fans #LetGo

They sang. They danced.They grooved. They #LetGo.

Of the fansBy the fansFor the fans

Rich, fabulous content came in from all platforms

Stay

MindShiftin'

MindShiftInteractive

Mind_Shifters

Mind_Shifters

DIGITAL OUTREACH BY

Insightful Digital Outreach