Blumin'Warehouse'Social'Media'Strategy'Workshop'

Ge9ng'started'on'Facebook'and'Twi>er'(Yay!)'

Juliane(Siu(@julessiu((

March(27,(2014(

What'is'social'media?'

(noun)(websites(and(applica>ons(used(for(social(networking.(

(Google,)2014)

((

Why'use'Social'Media?'(

(

Social'media'are'great'tools'for'‘markeFng’'yourself'and'your'work(

(•  Make(new(friends(by(connec>ng(online,(then(

inEperson!(

•  Reach(a(wider(audience(than(just(by(wordEofEmouth(marke>ng(or(pitching(to(agents/

publishers.(

•  Build(your(author(plaKorm.(

On'the'other'hand'social'media…'

•  Can(be(a(>me(suck(and(can(take(your(

aMen>on(away.(Plan(your(work(ahead!(

•  Can(hinder(your(goals(of(building(a(fan(base(due(to(inconsistent(updates(or(engagement.(

•  Can(rouse(your(emo>ons(due(to(comments(

and(cri>cism(from(mean(people(>:o(((

Before'you'dive'in,'make'a'plan.'Answer(the(following(ques>ons:((

1.  Who(is(your(audience?(

2.  What(do(you(want(from(social(media?(

3.  How(do(you(want(your(audience(to(respond?(4.  Which(plaKorms(should(you(use?(

5.  Have(a(plan(for(modera>ng(engagement(and(conversa>ons(on(your(plaKorms?(

)))

)Social)Media)Guidelines,)University)of)Chicago)IT)Services,)2014.(

(

•  Connect'with'your'fans'and(build(a(suppor>ve(community.((

•  Keep'fans'updated'with(your(happenings:(post(images(and(links(to(other(digital(

plaKorms.(TIP.'images(are(more(popular(that(‘text(

only’(posts.((

•  Present'your'porQolio'to(poten>al(agents(and(publishers.(

Use'Facebook'to…'

•  Create'a'page'(op>on(found(in(se\ngs)'>(‘Ar>st,(Band(or(Public(Figure(>(choose(category((ar>st(

or(writer)(

•  Complete'your'profile;(Include:(•  Your(full(name((not(an(alias)(

•  Profile(picture(

•  About(‘me’(descrip>on(

•  Images,(events,(links(to(other(plaKorms(

(blog,(website,(social(media)(etcetera.((

How'to'create'an'author'page'

Useful'Facebook'terms'' •  Cover'photo:'The(banner(across(the(top(of(your(

page(and(behind(your(profile(picture.(TIP.'Make(

sure(image(dimensions(are(correct(or(they(will(be(

warped.(

•  Apps:(Equivalent(to(binder(dividers(for(your(page.((

•  Highlights:'A(post(that(spans(across(both(columns(on(your(page(‘highligh>ng’(it.((

•  Boosted'page'post:'A(post(that(reaches(a(broader(audience(so(there’s(a(beMer(chance(that(

people(will(see(it.($$$('''

'Margaret'Atwood’s'author'page'

Cover'photo'

Apps'

News'feed'

Best'pracFces''•  Post'content'consistently'•  Post'interacFve'and'engaging'content,'e.g.(

ask(ques>ons,(post(simple(pictures,(share(3rd(

party(content.'•  Nicely'ask'for'readers'to'share'your'work'but(

not(too(oeen.'

The)Ul@mate)Social)Media)Guide)for)Writers,)www.livehacked.com((

When'to'share'Facebook'posts…'' •  PosFng:'Between(9am(and(7pm'•  Engagement:'Thursdays(and(Fridays,(then(

Sundays(

•  FORGET'ABOUT:(Before(work(and(aeer(dinner(before(bed>me(

How'many'posts?'' •  It’s'up'to'you;'~(2(posts(per(day(is(a(good(

number.(

A)scien@fic)guide)to)pos@ng)Tweets,)Facebook)posts,)Emails)and)Blog)posts)at)the)best)@me;)BUFFER)BLOG,)29)August,)2013)

The'legal'stuff'you'should'know''•  Facebook’s("Principles”(–(10(priori>es(and(founda>on(on(

which(the(“Statement(of(Rights(and(Responsibili>es”(are(

based.(

•  Statement(of(Rights(and(Responsibili>es(–(More(

comprehensive(version(of(the(“Principles.”(Covers(everything(

related(to(interac>on(on(Facebook.(

•  Facebook(Pages(Terms(of(Use(–(Crea>ng(a(Facebook(Page?(

Read(and(understand(these(ten(rules(for(content,(conduct(

and(access.(

•  Official(Facebook(Privacy(Policy(–(This(regularlyEupdated(

document(outlines(Facebook’s(goals(and(expecta>ons(for(

network(security(and(user(safety.((

Social)Media)Policies,)The)University)of)Chicago,)2014)

•  Reach'out'to'a'wide'network(of(tweeters((•  Gain'exposure'by'building'relaFonships(

with(wri>ng(and(ar>st(communi>es(

•  Share'deals'and'hold(contests(to(give(away(freebies((e.g.(eEbooks)(

Use'Twi>er'to…'

•  Complete'informa>on(such(as(your(username,(

profile(picture,(biography(and(a(web(link(to(

your(blog(or(website(

•  Search'and'follow'influen>al(twiMer(users,(communi>es,(organiza>ons.(Find(out(what(

they(share.(TIP.'To(organize(all(users(you(follow,(create(lists.(They(can(be(‘public’(or(‘private’(

•  Don’t'be'shy,(start(twee>ng!(

How'to'create'a'twi>er'profile'

Useful'Twi>er'terms'' •  Tweet:'A(140Echaracter(post(•  Timeline:'A(realE>me(feed(of(tweets(

•  MenFons:'This(is(how(to(‘talk’(to(other(TwiMer(users(directly.(Men>on(others(using(their(

@username.(

•  Retweet'and'Modified'tweet:'Use(‘RT’(in(front(of(a(post(to(indicate(you’re(sharing(someone(else’s(

tweet(or(‘MT’(when(you(want(to(edit(content(

before(pos>ng.(((((

•  Hashtag:'A(‘#’(in(front(of(a(word(or(phrase;(organizes(comments(or(conversa>ons(around(

par>cular(topics.((

Margaret'Atwood’s'profile'page'

Profile'picture'

Timeline'Her'photo

s'&'videos'

Username,'bio.'&'link'

Best'pracFces''•  Follow'the'80/20'rule.'Share(content(80%(of(

the(>me,(selfEpromote(the(other(20%(of(>me.'•  Don’t'autocschedule'every'tweet.'You’re(a(

human(and(not(a(robot,(right?((

•  Post'consistently.''•  Find'balance'between(twee>ng(too(much(or(

too(liMle.(

•  Don’t'be'a'troll.'(

When'to'Tweet…''•  Clickcthroughs:'Between'noon(and(6pm(

•  Retweets:'Roughly(5pm'•  Engagement:'Best(on(weekends(E(Friday,(

Saturday(and(Sunday((

How'many'tweets?''•  It’s'up'to'you,'but(no(less(than(3(per(day(and(

no(more(than(one(tweet/2(hours((annoying!)(

A)scien@fic)guide)to)pos@ng)Tweets,)Facebook)posts,)Emails)and)Blog)posts)at)the)best)@me;)BUFFER)BLOG,)29)August,)2013)

The'legal'stuff'you'should'know''•  TwiMer(Terms(of(Service(–(All(TwiMer(users/

accounts(are(subject(to(the(terms(outlined(in(this(

document,(which(includes(informa>on(on(

passwords,(privacy,(copyright,(and(your(rights.(

•  TwiMer(Privacy(Policy(–(A(complete(guide(to(any(

policies(and(procedures(that(involve(user’s(account(

informa>on.(

)))

Social)Media)Policies)and)the)TwiSer)User)Guide)The)University)of)Chicago,)2014)

Measuring'your'social'media'efforts'

•  At(the(most(basic(level,(you(can(measure(

influence(by(the(number(of(followers(and(the(

number(of(‘likes’(you(have.(

•  At(the(next(level,(engagement(can(be(

determined(by(engagement(and(clickEthroughs.(

((

Social'media'management'plaQorms'((

•  Monitor'all(social(media(ac>vity(of(all(your(

accounts(

•  Schedule(future(posts(so(you(don’t(have(to(share(them(in(realE>me(every(few(hours(

•  Review(published(posts(•  Measure(your(social(media(engagement(using(

built(in(analy>cs(tools(and(reports((

Facebook'insights,'Tweetdeck'for'Twi>er,'Hootsuite'and'Buffer'(

The'most'important'lesson'of'all:''Have'fun!'

ques>ons?(comments?((

connect(with(me(

(@julessiu(

(Juliane(Siu(

email:(julianemsiu@gmail.com(