Content Empowering Energy Brands

About Blue Phoenix specializes in helping energy companies empower their brands through scalable, engaging content marketing that builds knowledge, trust and credibility.

Founded in 2005, we have a proven process to tackle thought leadership and fuel content marketing from all angles. Our focus is bringing written word clarity to the intersection of energy and technology: cybersecurity, intelligent buildings, the smart grid, the internet of things, connected vehicles and the cities of the future.

We help your company’s experts communicate their internal subject matter expertise with their target audience. We also help you accomplish your company’s goals by acting as an extension of your brand marketing efforts and generating creative, high-quality storytelling content that’s engaging, authentic and saves you time.

We work with senior editors at more than 100 publications ranging from USA Today to the Denver post and CNBC. We are a small, but very nimble, and have a high rate of success in generating forward-looking content in niche, emerging energy verticals.

The world has shifted and the energy landscape is changing like never before. We help you embrace new ways to reach a modern audience with leading content marketing and paid social amplification aimed at showcasing your industry expertise and boosting web traffic.

Diversified Content Marketing Services Executive Branding & Thought Leadership

Conversation is happening around the world 24/7. Blue Phoenix knows how to keep your content narrative personal, honest and fresh so your company gets attention for all the right reasons.

Developing a consistent, simplified corporate message must also remain authentic to the very core to create quality published content, born from internal stakeholders. Tapping your own knowledge, Blue Phoenix can generate this content for both earned and owned media.

Our relationships with online publications such as CNBC, The Denver Post, USA Today, TheStreet and Reuters are just some resources in our arsenal we can tap to support our executive branding offering.

Scalable Content Marketing

Perception is everything. Therefore being able to influence public opinion, shape complex subject matter and help change the way people act and think requires multichannel touch-points and smart, personal content strategies.

Blue Phoenix understands there is a historic technological transformation happening within the energy sector and clarity is sorely needed. By tapping our deep roots in energy research, we can uniquely leverage your own expertise and knowledge and help you creately tell your stories and differentiate your brand.

Consulting

Blue Phoenix is laser focused on the future of energy. We provide strategic market insights, including tactical, “actionable” market strategies to optimize decision-making and maximize growth potential. Blue Phoenix can serve as an authoritative energy subject matter expert (SME) with a deep focus on bridging the gap between the traditional oil and gas sector, utilities and emerging areas such as smart cities, cybersecurity, advanced batteries and the Industrial Internet of Things (IIoT). As a champion for change, we create innovation scans to anticipate customer’s needs, vet new business development opportunities, evaluate competitive landscape and identify new avenues for joint venture collaboration and M&A.

Credibility• Created ghost-written Op-Ed for energy client which resulted in

over One Million pageviews.

• Helped energy client get featured in USA Today, The Denver Post, TheStreet, BNN of Canada and Reuters.

• Named to Yahoo Finance’s 2014 All-Star Contributor List for leading insights on advanced energy.

• Developed viral video podcast in 2014 with former U.S. Energy Secretary Spencer Abraham focused on the future of energy.

• Served as a 2014 Board of Director for New York Energy Week.

• Author of “Lessons from Frankenstorm: Investing for Future Power Disruptions” published by Wiley (summer 2013).

• Featured Panelist at the World Nuclear Association Symposium, Stony Brook University, New York Energy Week, Queens Chamber of Commerce, Saint Peter’s University, and The New York Association for Energy Economics.

• Keynote Speaker at The United Nations Rio+20 Forum on Electric Vehicles held in Brazil in 2012.

• Frequent on-air guest of CNBC, Bloomberg, BNN and Reuters for over a decade.

• Facilitated key introductions for startup energy technology companies resulting in a $6 million direct capital raise and a pilot testing program for a fuel-cell battery from a Fortune 500 company.

• Even great quarterbacks need time in the pocket.

• Our strategic insights can help protect your company’s

blind side and help boost market positioning.

Even great quarterbacks need time in the pocket. Our content marketing services can help protect your company’s blind side.

Global Media Relations

Testimonials Peter Torrellas, National Business Development Manager for Cities, Siemens “John is not only a thought leader in his industry but more importantly his ideas and how he conceptualizes complex markets is visionary and innovative. Anyone would be lucky to have him as a partner!”

Ross Campbell, Manager of Investor Relations at Denbury Resources “John's superior knowledge and ability to think outside the box is unmatched. The ideas that Blue Phoenix generates requires intimate knowledge of the subject matter and in doing so will frame it in a way that is much different from any other research I have received. John is a great resource that I will continue to utilize as I go forward with my investments.”

David Miller, CEO Strathmore Minerals (acquired by Energy Fuels) “John is a great energy strategist. I first noticed his writings in connection to the nuclear and uranium sector over 2 years ago. While uranium/nuclear was going through a slow period John had the vision to see the short/medium/long term potential of this energy source. John has continued to be a visionary and ahead of the pack in understanding this sector.”

Dr. Jonathan Cobb, World Nuclear Association “John Licata’s insight on some of the emerging issues for energy supply brought an additional dimension to our panel discussion on the future of energy.”

To learn more about Blue Phoenix and how we can empower your energy brand,

please visit www.bluephoenixinc.com or email info@bluephoenixinc.com

Tel: 212-346-9161