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Content marketing has exploded and is not going away. Yet, you need consistently great content that's on-strategy, and you need to deliver it in a regular and ongoing programme. This presentation looks at how to achieve this, some of the ways your communications programme can benefit and some of the brands already doing this well.
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THE WORLD OF CONTENT
BLOGGERS, BLAGGERS & BANDITS
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A digital agency providing Strategic, Creative & Technical expertise…
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CONTENT IS OFTEN NOW THE DIRECT RESPONSIBILITY OF A SENIOR DIRECTORECONSULTANCY RESEARCH, FEB 2014
Curated
Exclusive
‘We believe Adobe should have a strong industry voice, and that it’s our responsibility to cover the market place, providing helpful and relevant content for our customers and prospects. The more our readers know and understand, the better for them and for Adobe’
(Tim Moran, Editor-in-Chief, CMO.com)
Testimonials…
‘CMO’s continued efforts to provide high-quality curation of valuable content from a hand-picked group of quality sources combine to make it one of the best examples of successful curation available in the corporate world’
‘Editors curate top stories daily from leading business and marketing trade publications, in addition to publishing original, interviews and thought pieces. This smart content is spot-on for my peers and me and makes CMO.com an important part of our daily media diet.’
…strategic content curation as a means of establishing thought leadership.
…investing significant time, effort and resources into creating a trusted online destination.
"We already have a large part of the pie so our biggest opportunity is with small business growth--if they grow, we grow."
(Mary Ann Fitzmaurice Reill, CMO AmEX Open)
‘When we first launched, any comment required you to log in and register. Then we realised if we allowed people to comment through their LinkedIn login, engagement
literally doubled. Almost overnight.’
(Scott Roen, VP of Digital Marketing)
‘Roughly 85 – 90% of our traffic comes from organic means. Not advertising.’
(Scott Roen, VP of Digital Marketing, AmEx)
‘It takes a small army of content producers, both internal and external.’
(Mary Ann Fitzmaurice Reill, CMO AmEX Open)
“Sustainable living is at the heart of Unilever's purpose. We have made great progress to reduce the environmental impact of our own operations and are now focussing on helping the millions of consumers who use our products every day to live more sustainable lifestyles.“
Jon Goldstone, VP Brand Building Foods & RefreshmentUnilever UK & Ireland
“Our partnership with Guardian Labs presents us with an innovative and unique way of engaging with a greater number of consumers than ever before, in their homes and on the move, on a subject which is core to both Unilever and the Guardian's values - sustainability.”
Jon Goldstone, VP Brand Building Foods & RefreshmentUnilever UK & Ireland
Paul Polman, CEO Unilever
Paul Polman, CEO Unilever
Andy Wood, Strategy [email protected] @freestyleint
Alan Cooper, [email protected]
Harwoods House 60 Ave Charles de GaulleBanbury Road 92200 Neuiily sur SeineAshorne ParisWarwickshire, UKCV35 0AA
+44 1926 652832www.freestyleinteractive.co.uk
+44 7973 746033 @freestyleint
