Blogger Outreach

CO-FOUNDER / MARKETING DIRECTOR, LINKCORE MEDIA

www.digitalphilippines.net

VENCHITO TAMPON

@venchito14

AS FEATURED IN

Content Creation

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Query-based content

Seek for unanswered questions in Faqfox and make them as topics for your blog (long tail content proves to work these days).

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Content that gets to the top

Look for seasoned content in Buzzsumo, and analyze why these posts perform well.

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Content targeted to linkable audiences

If you’re selling curtains/blinds, you might create a content on “Sun Safety Guide for Parents”.

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Linkable Content Formats

Choose any of the above content format for your blog.

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Invest in Design

“Design doesn't just matter, it's 50% of the battle.” - Rand Fishkin.

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Back up your content with credible sources

Grab data and information from open data resources.

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Collaborate with industry influencers

Initial links are easy to acquire with this type of content, since there’s a value proposition that can be carried in your outreach.

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Collaborate with industry influencers

Set metrics for each content piece(for me, the average links per post should be 20 and above).

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Scale branded content creation using People Per Hour

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Scale branded content creation using People Per Hour

The process

1. Write up a Wikipedia page for your brand.

2. Make sure that you follow Wikipedia’s formatting guidelines.

3. Hire an experience editor to submit your entry.

http://www.peopleperhour.com/hourlie/create-a-wikipedia-page/31502

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Prospecting

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Narrowed Link Prospecting

Leaves out several targeted linkers, who are willing to link to a “garden shed” resource.

See this resource for advanced search operators: http://www.gryffin.com/google-search-operators

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Recency

Bloggers are more receptive to immediate resource inclusion when reached out within one day after content publication.

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Link building survey results

Competitors’ Top Pages

Discover linkable topics from competitors’ top pages (use Ahrefs/OSE).

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Prospecting

Competitors’ Top Pages

Don’t stop there. Check if their top pages are broken (404), list if there’s any - you’ll use them later in content creation).

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Prospecting

Competitors’ Top PagesTangent Industries

Don’t just stick to the site’s primary industry, for legal niche, you’ll only find legal competitor sites who might not be willing to link to you.

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Tangent Industries

For personal injury lawyer, “safety” related blogs are good link opps (might be a source of interested clients/customers).

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Faster Targeted Prospecting

See page 3 or 4 first, you can find more targeted and medium partners that can potentially link to your page/site.

Use related searches as your phrases when searching for link opportunities (e.g. home safety tips for kids inurl:links.html)

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Social Metrics Matter

Setting social standards to link prospects helps a lot in maintaining quality for each link acquired from a blog.

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More prospecting tools

Resource: http://digitalphilippines.net/free-seo-tools-for-link-prospecting/

Outreach

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Label conversations

Label conversations according to their status.

Settings – Labs – Canned Responses - Enable

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Label conversations

Ongoing Conversations (OC) – label the conversation until you got the link. Live Links (LL) - when the link from a page/domain is given to you. Red Flag (RF) – if the potential linker is asking for payment (link buying), doesn’t’ want to link to your brand (irrelevant) and/or didn’t get the link.

Labels

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A/B Testing

Test your subject lines and message with two variations (e.g. one with a link; one without). Always include Site Name and First name of the linker in your email – this works pretty well.

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Clean up irrelevant messages using Unsubscribe

http://www.otherinbox.com/unsubscriber_app/

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Document results

Replies / No replies Conversion rate (links / email sent)

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Outreach Tools

Case Study

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Giving Assistants

Coupon website

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Examples of links we’ve acquired

A contextual (dofollow) link from an authority website (dating niche) with solid Facebook community (see the FB shares above)

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Examples of links we’ve acquired

An authority link from a parenting blog during a Bullying Prevention month (seasoned day)

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Examples of links that we’ve acquired

Another contextual link from a reputable domain (parenting niche).

CONTACT ME

venchitotampon@gmail.com@venchito14

www.digitalphilippines.net

SPEAKING OPPORTUNITIES (ONLINE AND OFFLINE)

LINK BUILDING / CONTENT MARKETING SERVICES

www.venchitotampon.com