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Minecraft Digital Marketing and Building Worlds James Delaney

BlockWorks - Digital Marketing and Building Worlds

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Page 1: BlockWorks - Digital Marketing and Building Worlds

Minecraft Digital Marketing and Building Worlds

James Delaney

Page 2: BlockWorks - Digital Marketing and Building Worlds
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Most successful video game in history after Tetris

Most searched YouTube term after ‘music’

5 billion YouTube views every month

55% male 45% female

100 year brand?

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62 members, 19 different countries

Digital production studio

Consultancy

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Tomorrowland - Disney

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Destruction of Herculaneum and Pompeii - Tate

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We Are the Rangers – ZSL / United for

Wildlife

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Light Your Way Home - Microsoft

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