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@Josvink
ONLINE PLATFORM
COMMON INTEREST
LONGITUDINAL
CONVERSATIONS
ALWAYS & EVERYWHERE
FUN & ENGAGING
Drie toepassingen
Co-creatie
Customer journey
Foresight streaming
Co-creatie
Customer journey
Foresight streaming
Path to purchase smartphone Google
Deep dive in redenen achter zoekgedrag
• Volg consumenten tijdens hun journey
• Laat ze met elkaar spreken over hun ervaringen
• S(t)imuleer word of mouth
• Meet tussentijds de effecten van bepaalde stappen
Output: procesbeschrijvend
Co-creatie
Customer journey
Foresight streaming
VvAA en verpleegkundigen
NurseStation: co-creatie
Co-creatie
Customer journey
Foresight streaming
What is foresight streaming?
An iterative approach that enables
companies to launch relevant concepts
and stay ahead of their competition.
11x
Conversations
Unstructured data
Patterns
Insights
Foresights
Resultaat ANWB
NPS
Loyaal
Relevant
http://youtu.be/NnneHsC43ac
[email protected] │@Josvink │ 06-24612912