Bitcoin & Marketing

How to align the leading edge of cryptocurrency with

the strategic audience?

Which arguments to use to influence them positively

and sustainably?

Leading Edge of Cryptocurrency

- versus -

The Uninitiated

People' don't care about Bitcoin. They care about: 1. Values like respect, personal power, connection...

2. life purpose

3. increase of money

4. the future of their children

5. family issues

6. enjoying life

7. sustainable consuming

8. good health

9. organic food

Arguments:

Nerds Other aliens

Fast Digital experience

Against banks Your own economy

Happy few Autonomous

Extremist Participating in future

Freedom Innovation

No cash anymore Extra possibility

• Bitcoin Payment Service

• Bitcoin Marketing Platform

Bypass: Cryptocurrency Education

• By making it an Event

• By making it City Marketing

• By cocreating with Real Life Subjects

City Marketing

Arnhem Fashion District

Needed:

People with money aka consumers and investors

People with influence aka politicians, entrepreneurs

Business structure

Funding

Organisation of events

Follow up

Building bigger (inter-)national structures

Fashion Night

Petra Else Jekel

Business & Creativity

www.BusinessCreativity.nl

petra@businesscreativity.nl

+31(0)647837925

Twitter petraelsejekel

I my fans