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Our lives are not a set of disconnected experiences.
Our lives flows between one seamless moment and experience to the next.
It is the positive or negative quality of these experiences that defines the quality of our lives.
We call these positive moments, moments of magic.
Your brand’s job is to create a set of connected magical moments that weave
between the digital and physical worlds.
Our job is to help you create these moments of magic.
Welcome to Bish Bash Bosh & Co.
Where We Bish Bash Bosh Moments of Pure Customer magic with you.
These moments are designed to deliver the ….
The Right Message, To the Right Person, At the Right Time, In the Right Place, In the Right Way (Context and Relevance)
To incentivise a specific outcome.
In other words deliver moments of magic
These Moments of Magic all begin with a person,
Your Customer
and the one thing they value the most,
Their Mobile Phone!
Location BasedSocial mediaMonitoring
Data Driven Advanced
Segmentation Modeling TASKS
COMMUNICATION
DATA
Brand. Reputation. Social Impact. Security
Leadership, Strategy & Culture to deliver on Innovation and
Exponential Growth
Bish Bash Bosh & Co. Action Engine
Task Management and Rewards Platform Rewarding and Gamification of tasks at every touchpoint
The Surprise Factory On the Ground Activations
Where Do We Start
Your Customers
Your Strategy
Experience
Time & Place
Time & Place
Time & Place
Time & Place
Time & Place
Time & Place
Marketing Strategy • Brand Positioning • Communication and Content Strategy • Lead generation and Customer Acquisition • Customer Engagement and Activation • Brand ROI
Identifying the Moments of Magic for the right People at The Right Location
Data Driven Segmentation
Rewards Tasks
Cash Value Added Services Loyalty Gamification
LocationMulti-Media
Activation and Engagement Question and Answers
Customer Journey
Task Reward
Platform
Step 3. Task and Reward Platform
Time & Place
Real-time Social Media StreamingAccess to Social Media NetworksConversation TrackerAudience Engagement Insight
Insights by LocationAutomated Sentiment
Audience Segmentation Trend Analysis
Social Media
Monitoring
Location based Social Media
Structuring the Tasks and Rewards Platform to Deliver the right Experience
Structuring and Implementing The TotalSports Location Based Social Media Monitoring
Amplifying The Right Moments of Magic at The Right Location
More About The Data and Advanced Segmentation Modeling
More about … Making Big Data Smart Advanced Segmentation Modeling
MVC Never any money for anything
Local language
news
Recharge credit later than they should
Usually no moneytends to buy sport and news
Religious and usually no money
Airline users
MVC Prepaid
Love and romance
MVC Prepaid
All services
8%
15%
50%3%
2%1%
10%
5%
6%
Data Driven Segmentation
EMOTION / ATTITUDE
TRANSACTION / ACTION
AWARENESS DISRUPTIONREMIND DIRECT UTILIZE
Customer / Stakeholder Journey
Customer segmentation through data allows you to dig deeper into untapped segments in ways that are not obvious. This process is refined through the user and customer journey feedback loops. Throughout this process we provide an ongoing research platform
More about … Making Big Data Smart Data Sources
Data is sourced from relevant sources that include the internal data behind the company firewall and external data that is relevant and actionable for your brand.
As an example:
Internal: Google Search Algorithm indexes all your company data behind the your company firewall. Data can include: Sales / Distribution / Product / Customers.
External: Census, AMPs and Nielsen's tracking data inputted into Google Maps to provide a geo-graphical representation of all households across South Africa.
More About Location Based Social Media Monitoring & Activation
More about …What Location Based Social Media Monitoring is
Location-based social media monitoring puts all of the valuable pieces of the puzzle together in a visual way so organizations can quickly but confidently make decisions that create value for all stakeholders and
drives the social conversation proactively.
Location tracking: GPS co-ordinates (Your Stores)
A specific area (Zoo Lake) A specific route (947 Cycle Route)
Create Social Media Profiles: Communicate Directly with Influencers
Drive the conversation in a specific direction
Create Historical Tracking of People Keywords Locations
Reporting on Activities
Location Based Social Media Monitoring and Activation Framework
Access to Social Media Networks Insights by Location Automated Sentiment
Audience Segmentation
Real-time Social Media Streaming
Trend AnalysisConversation Tracker
Audience Engagement Insight
Time Visualization
Digging Deeper into Location Based Social Media Value
Network Maps Relationship Maps Word / Tag Cloud or Clusters
Location-based social media monitoring puts all of the valuable pieces of the puzzle together in a visual way so organizations can quickly but confidently make decisions that create value for all stakeholders
More About The Task and Rewards Platform
Geolocate Into Pub
Check Daily Specials
Get paid directly for sales
Check Stock
Product Education Order Stock
Set Up Promo Material
Promote Social hashtag
Verify Status
Geolocate out of Pub
#
Translating the journey into experiences made up of task, incentives, and communication and the collection of data at each point .
The Barman’s Journey: Driving Influence through the Influencer
6%
Data Driven Segmentation
Each day a the bar staff arrives at identified pub & performs a check in job.
Real Time Dashboard shows
data
The job is approved by the community
Bar staff send pictures of current display of the stock. Include several photo’s and
questions re stock levels etc
Bra staff get paid into their digital wallet based on
approved jobStep 2: The Bar Journey:
Check Stock
Bar Staff enters questionnaire to confirm that the stock is set up in a way that the
promotion requires.
Gamification Leaderboard gets updated based on
performance
The Bar Journey
1. Geolocate Into Pub
4. Check Daily Specials
7. Get paid directly for
sales
5. Product Education 3. Order Stock
6. Set Up Promo
Material
8. Promote Social hashtag
9. Verify Status
8. Geolocate Into Pub
The Bar Mans Journey: 2. Check Stock
Hardware
Functions & Services
API Integration
User Experience
Design
Gamification
Wallet
Messaging
Photo
Location
Video
Payment Gateway
Surveys Machine Learning
To Be Designed To Be Designed
Interface
VAS
Building the Task and Reward Platform Around the Customer Experience
Pulling It All Together
Social Media
Store Game Game Social & Coffee
I am Going to the game
In Store Visit and Join the Fan Club
Using the Merchandising during game
Ask Nkosi to Social Share during the game
Nkosi Feedback
Track keywords a week before the
game. Identify Nkosi as an Influencer
Send Nkosi a Tweet offering her a fans discount on a
#Nkosi personalized Pirates / Bafana Bafana shirt when
they visit their local TotalSport .
1. Ask Nkosi to offer 3 of her friends the same deal via Whatsapp
2. Direct Nkosi in store to get her #Nkosi Soccer Shirts and
3. Ask her to rate the service via a mobile questionnaire. She will join the Fan Club.
Ask Nkosi geolocate herself at the game and share a selfie
of her personalized merchandise at the game via
Instagram, Facebook or Twitter and into the Fan
Club.
Run an activation at the game and ask Nkosi to drive the engagement through her
social profile that’s feeds to other fan club members . This
can be supported by on the ground activations
Ask Nkosi for her feedback on the game, how she felt
in her merchandise and any other relevant question.
Survey within the Fan Club Framework
An Offer Voucher Redemption & Fan Club Membership
Gamification Points for the fan
club
Free VIP Tickets to the next Bafana Bafana Game
Monitoring
Platform Task
Social Media
Reward
Pirates are Playing Chiefs at Orlando Stadium
Rose
Journey
Monitoring Facebook,
Instagram and Twitter
Monitoring Facebook,
Instagram and Twitter
Gamification Points or Value Added Services
No Social Media Monitoring.
Tracking Via URL and Promo Codes
Monitoring Facebook,
Instagram and Twitter
An Illustration of a Tactical Soccer Opportunity With Nkosi