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Our lives are not a set of disconnected experiences. Our lives flows between one seamless moment and experience to the next. It is the positive or negative quality of these experiences that defines the quality of our lives. We call these positive moments, moments of magic. Your brand’s job is to create a set of connected magical moments that weave between the digital and physical worlds.

Bish Bash Bosh & Co

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Page 1: Bish Bash Bosh & Co

Our lives are not a set of disconnected experiences.

Our lives flows between one seamless moment and experience to the next.

It is the positive or negative quality of these experiences that defines the quality of our lives.

We call these positive moments, moments of magic.

Your brand’s job is to create a set of connected magical moments that weave

between the digital and physical worlds.

Our job is to help you create these moments of magic.

Page 2: Bish Bash Bosh & Co

Welcome to Bish Bash Bosh & Co.

Where We Bish Bash Bosh Moments of Pure Customer magic with you.

Page 3: Bish Bash Bosh & Co

These moments are designed to deliver the ….

The Right Message, To the Right Person, At the Right Time, In the Right Place, In the Right Way (Context and Relevance)

To incentivise a specific outcome.

In other words deliver moments of magic

Page 4: Bish Bash Bosh & Co

These Moments of Magic all begin with a person,

Your Customer

and the one thing they value the most,

Their Mobile Phone!

Page 5: Bish Bash Bosh & Co

Location BasedSocial mediaMonitoring

Data Driven Advanced

Segmentation Modeling TASKS

COMMUNICATION

DATA

Brand. Reputation. Social Impact. Security

Leadership, Strategy & Culture to deliver on Innovation and

Exponential Growth

Bish Bash Bosh & Co. Action Engine

Task Management and Rewards Platform Rewarding and Gamification of tasks at every touchpoint

The Surprise Factory On the Ground Activations

Page 6: Bish Bash Bosh & Co

Where Do We Start

Your Customers

Your Strategy

Experience

Page 7: Bish Bash Bosh & Co

Time & Place

Time & Place

Time & Place

Time & Place

Time & Place

Time & Place

Marketing Strategy • Brand Positioning • Communication and Content Strategy • Lead generation and Customer Acquisition • Customer Engagement and Activation • Brand ROI

Identifying the Moments of Magic for the right People at The Right Location

Data Driven Segmentation

Page 8: Bish Bash Bosh & Co

Rewards Tasks

Cash Value Added Services Loyalty Gamification

LocationMulti-Media

Activation and Engagement Question and Answers

Customer Journey

Task Reward

Platform

Step 3. Task and Reward Platform

Time & Place

Real-time Social Media StreamingAccess to Social Media NetworksConversation TrackerAudience Engagement Insight

Insights by LocationAutomated Sentiment

Audience Segmentation Trend Analysis

Social Media

Monitoring

Location based Social Media

Structuring the Tasks and Rewards Platform to Deliver the right Experience

Structuring and Implementing The TotalSports Location Based Social Media Monitoring

Amplifying The Right Moments of Magic at The Right Location

Page 9: Bish Bash Bosh & Co

More About The Data and Advanced Segmentation Modeling

Page 10: Bish Bash Bosh & Co

More about … Making Big Data Smart Advanced Segmentation Modeling

MVC Never any money for anything

Local language

news

Recharge credit later than they should

Usually no moneytends to buy sport and news

Religious and usually no money

Airline users

MVC Prepaid

Love and romance

MVC Prepaid

All services

8%

15%

50%3%

2%1%

10%

5%

6%

Data Driven Segmentation

EMOTION / ATTITUDE

TRANSACTION / ACTION

AWARENESS DISRUPTIONREMIND DIRECT UTILIZE

Customer / Stakeholder Journey

Customer segmentation through data allows you to dig deeper into untapped segments in ways that are not obvious. This process is refined through the user and customer journey feedback loops. Throughout this process we provide an ongoing research platform

Page 11: Bish Bash Bosh & Co

More about … Making Big Data Smart Data Sources

Data is sourced from relevant sources that include the internal data behind the company firewall and external data that is relevant and actionable for your brand.

As an example:

Internal: Google Search Algorithm indexes all your company data behind the your company firewall. Data can include: Sales / Distribution / Product / Customers.

External: Census, AMPs and Nielsen's tracking data inputted into Google Maps to provide a geo-graphical representation of all households across South Africa.

Page 12: Bish Bash Bosh & Co

More About Location Based Social Media Monitoring & Activation

Page 13: Bish Bash Bosh & Co

More about …What Location Based Social Media Monitoring is

Location-based social media monitoring puts all of the valuable pieces of the puzzle together in a visual way so organizations can quickly but confidently make decisions that create value for all stakeholders and

drives the social conversation proactively.

Page 14: Bish Bash Bosh & Co

Location tracking: GPS co-ordinates (Your Stores)

A specific area (Zoo Lake) A specific route (947 Cycle Route)

Create Social Media Profiles: Communicate Directly with Influencers

Drive the conversation in a specific direction

Create Historical Tracking of People Keywords Locations

Reporting on Activities

Location Based Social Media Monitoring and Activation Framework

Page 15: Bish Bash Bosh & Co

Access to Social Media Networks Insights by Location Automated Sentiment

Audience Segmentation

Real-time Social Media Streaming

Trend AnalysisConversation Tracker

Audience Engagement Insight

Time Visualization

Digging Deeper into Location Based Social Media Value

Network Maps Relationship Maps Word / Tag Cloud or Clusters

Location-based social media monitoring puts all of the valuable pieces of the puzzle together in a visual way so organizations can quickly but confidently make decisions that create value for all stakeholders

Page 16: Bish Bash Bosh & Co

More About The Task and Rewards Platform

Page 17: Bish Bash Bosh & Co

Geolocate Into Pub

Check Daily Specials

Get paid directly for sales

Check Stock

Product Education Order Stock

Set Up Promo Material

Promote Social hashtag

Verify Status

Geolocate out of Pub

#

Translating the journey into experiences made up of task, incentives, and communication and the collection of data at each point .

The Barman’s Journey: Driving Influence through the Influencer

6%

Data Driven Segmentation

Page 18: Bish Bash Bosh & Co

Each day a the bar staff arrives at identified pub & performs a check in job.

Real Time Dashboard shows

data

The job is approved by the community

Bar staff send pictures of current display of the stock. Include several photo’s and

questions re stock levels etc

Bra staff get paid into their digital wallet based on

approved jobStep 2: The Bar Journey:

Check Stock

Bar Staff enters questionnaire to confirm that the stock is set up in a way that the

promotion requires.

Gamification Leaderboard gets updated based on

performance

The Bar Journey

1. Geolocate Into Pub

4. Check Daily Specials

7. Get paid directly for

sales

5. Product Education 3. Order Stock

6. Set Up Promo

Material

8. Promote Social hashtag

9. Verify Status

8. Geolocate Into Pub

The Bar Mans Journey: 2. Check Stock

Page 19: Bish Bash Bosh & Co

Hardware

Functions & Services

API Integration

User Experience

Design

Gamification

Wallet

Messaging

Photo

Location

Video

Payment Gateway

Surveys Machine Learning

To Be Designed To Be Designed

Interface

VAS

Building the Task and Reward Platform Around the Customer Experience

Page 20: Bish Bash Bosh & Co

Pulling It All Together

Page 21: Bish Bash Bosh & Co

Social Media

Store Game Game Social & Coffee

I am Going to the game

In Store Visit and Join the Fan Club

Using the Merchandising during game

Ask Nkosi to Social Share during the game

Nkosi Feedback

Track keywords a week before the

game. Identify Nkosi as an Influencer

Send Nkosi a Tweet offering her a fans discount on a

#Nkosi personalized Pirates / Bafana Bafana shirt when

they visit their local TotalSport .

1. Ask Nkosi to offer 3 of her friends the same deal via Whatsapp

2. Direct Nkosi in store to get her #Nkosi Soccer Shirts and

3. Ask her to rate the service via a mobile questionnaire. She will join the Fan Club.

Ask Nkosi geolocate herself at the game and share a selfie

of her personalized merchandise at the game via

Instagram, Facebook or Twitter and into the Fan

Club.

Run an activation at the game and ask Nkosi to drive the engagement through her

social profile that’s feeds to other fan club members . This

can be supported by on the ground activations

Ask Nkosi for her feedback on the game, how she felt

in her merchandise and any other relevant question.

Survey within the Fan Club Framework

An Offer Voucher Redemption & Fan Club Membership

Gamification Points for the fan

club

Free VIP Tickets to the next Bafana Bafana Game

Monitoring

Platform Task

Social Media

Reward

Pirates are Playing Chiefs at Orlando Stadium

Rose

Journey

Monitoring Facebook,

Instagram and Twitter

Monitoring Facebook,

Instagram and Twitter

Gamification Points or Value Added Services

No Social Media Monitoring.

Tracking Via URL and Promo Codes

Monitoring Facebook,

Instagram and Twitter

An Illustration of a Tactical Soccer Opportunity With Nkosi

Page 22: Bish Bash Bosh & Co

Contact:

Michael Cowen 083 288 7355

[email protected]