BirchboxLaura MannaertSteven Van Eeckhoudt

Table of contents

The Company (6 minutes) StaffStoryProductLocationTarget group

Marketing methods (4 minutes) Content marketingSocial Media

SWOT (2 minutes)

Our opinions (2 minutes)

The Company

StaffCo-founder: Katia Beauchamp

Co-founder: Hayley Barna

Editorial director: Mollie Chen

StoryThe idea

Creating a new way of shopping

Different approaches

Frustrating and inefficient

First shipment

September 2010

ProductA box for man and woman

5 products

Subscription

€ 13,00

Now ‘your edition’ (March)

‘your colors’

‘your imagination’

‘your box’

Location

Target group

Alice, 25 years oldLoves shoppingWants to look greatSpends a lot of time on the internet

Target Group

Bruce, 29 years oldTakes care off himself and his bodyLives healthy, loves to drink a beer

MarketingMethods

Content marketingDifferentiation of your business

Creates value

Storytelling without being to pushy

Creating long term relationships

Social mediaMobile app

On-the-go access to Birchbox

Facebook: 1 409 157 likes

Instagram: 1 838 followers

Twitter: 144 000 followers

Pinterest: 942 405 followers

YouTube: 53 769 subscribers

Strengths Weaknesses

Opportunities Threats

• Clear business plan• Defined markets

• Incentive for loyalty and brand building

SWOT

• Small product samples• You can’t buy it everywhere

• Language barriers

• Rising online subscription beauty companies

• Exchange courses

• Narrow market segments

• Themed boxes• Products which are

good for the environment

OpinionsMore shops

More themed boxes

Bigger samples

Spending more on advertising

Thank you for your

attention!