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BIG CHANGES to Google Ad Placement:

How Will it Affect Your Campaigns?

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Join the conversation on Twitter

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Meet Erin

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• PPC Evangelist & Community Manager

• 4+ years at WordStream

• Hoola hooper, avid traveler, and Netflix devotee

• Tweet me! @erinsagin

@ErinSagin

 

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On February 18th I was peacefully celebrating my 28th birthday when…

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Chaos Ensued

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Google Killed Off Side Ads

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Why’d They Do It?Good question!

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My Guess: UX Improvement!

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My Guess: UX Improvement!

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My Guess: UX Improvement!

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Still Seeing Side Ads?

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Source: https://moz.com/blog/four-ads-on-top-the-wait-is-over

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There’s Plenty of Theories

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Mark Pulled Lots of Data!

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Winner: Position #3 (Surprise!)

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Winner: Shopping Campaigns

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Winner: Shopping Campaigns

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Loser: Positions 5-7

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Bigger Loser: Positions 8-11

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No Change: Quantity of Paid Search Traffic

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No Change: CPCs

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Don’t Panic!

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…Unless You Rely Heavily on SEO

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Keep A Close Eye On Your Performance

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And A Closer Eye on the News

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