re-Launch

Challenge

• Re-launch of in Iran with new attractive packaging.

• Creating awareness for the consumers about new packaging benefits.

• Ensuring availability & visibility of the new packaging in all the outlets.

Re Launch Plan • new pack will be launched as soon as the stocks of each variant will be available.

• 9 strata 1 provinces will be focused initially followed by the strata 2 & then strata 3 provinces.

• POSM will be produced and placed in all the outlets all over Iran.

• A Merchandising Team will be hired for 6 months for strata 1 provinces to place the POSM and to get the numeric distribution of

Re Launch Target

• direct merchandising will be done on 86,000 outlets.

• Numeric & weighted distribution target will be 100%.

• Club will be initiated. FB page will be prepared and brand ambassadors will be hired.

• Posters Size A3 & A4.

• Posters will show the embossed graphics same as the pack.

• 3D Stickers.

• Good quality 3D stickers will be pasted on all the outlets all over Iran.

• Push & Pull Stickers.

• Good quality P&P stickers will be pasted on the doors of all the outlets in Iran.

• A3 Posters 172,000

• A4 Posters 172,000

• 3D Stickers 258,000

• P&P Stickers 172,000

POSM Type Qty Total Cost IRR

A3 Posters 172,000 326,800,000

A4 Posters 172,000 171,656,000

3 D Stickers 258,000 1,878,240,000

Push & Pull Stickers 172,000 502,240,000

TOTAL COST 2,878,936,000

Description Nos. req. Cost /Month/Person IRR Total Cost 6 Months IRR

Project Manager 1 20,000,000 120,000,000

Merchandisers 26 12,000,000 1,872,000,000

KPO 3 10,000,000 180,000,000

TOTAL COST IRR 2,172,000,000

Description Total Cost IRR

POSM Material Cost 2,878,936,000

Merchandising Team Cost 2,172,000,000

TOTAL COST IRR

5,050,936,000

TOTAL COST in USD = 162,933

Wait for the ……………….

Thanks