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Best Practices in Video Email Marketing

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Want to send video inside email to your subscribers? Do you know what are the best practices to send video in email?

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Page 1: Best Practices in Video Email Marketing
Page 2: Best Practices in Video Email Marketing
Page 3: Best Practices in Video Email Marketing

A static image represents just one frame of the entire video. A play button is added above it, and image is hyperlinked with the video URL. The play button may prompt a user to click it.

Page 4: Best Practices in Video Email Marketing

Static image is compatible with all the email clients and all devices.Uses less bandwidth. Takes less time to create. Cheapest of all the other options.

Page 5: Best Practices in Video Email Marketing

Image is not real video. CTR drops back to as much as 30% that of the real video email. User must click through in order to grasp video. By clicking on the image link user gets redirected to the YouTube instead of personal landing page. There are no video analytics except for the ones that YouTube provide.

Page 6: Best Practices in Video Email Marketing

A compressed version of your video in the animated format is served inside user inbox, which gives user the brief about your video content.

Page 7: Best Practices in Video Email Marketing

More click through rate (CTR) than static image.Shows the animation inside the user inbox.ISPs don’t block it. Consumes less bandwidth. Easy to create using online tools.

Page 8: Best Practices in Video Email Marketing

Animation doesn’t have sound. User must click through in order to grasp video. By clicking on the image link user gets redirected to the YouTube instead of personal landing page.Requires images to be enabled in the email client.Less marketing results than that of the direct in play of video.

Page 9: Best Practices in Video Email Marketing
Page 10: Best Practices in Video Email Marketing

6% higher open rates.200% increase in CTR.20% increase in the conversions.40% increase in the email forwarding.It helps to understand about the product easily.Creates brand value of product among users.Multifold increase in the user engagement.Increases the average order value size.Reduces the number of subscribers opt-out by

70%Sales & leads for B2B clients increases by 300%

when they include a demo video in email.

6% higher open rates.200% increase in CTR.20% increase in the conversions.40% increase in the email forwarding.It helps to understand about the product easily.Creates brand value of product among users.Multifold increase in the user engagement.Increases the average order value size.Reduces the number of subscribers opt-out by

70%Sales & leads for B2B clients increases by 300%

when they include a demo video in email.

Page 11: Best Practices in Video Email Marketing
Page 12: Best Practices in Video Email Marketing

When your video is a ‘teaser’ or a ‘promo’ video.When you want to demonstrate your new product. When it can add more user experience to subscriberWhen it is relevant to your subscribers. When you have found a good solution to embed video

in email that can play the video inside user inbox.When you have found a solution for video analytics of

your email campaign.

When your video is a ‘teaser’ or a ‘promo’ video.When you want to demonstrate your new product. When it can add more user experience to subscriberWhen it is relevant to your subscribers. When you have found a good solution to embed video

in email that can play the video inside user inbox.When you have found a solution for video analytics of

your email campaign.

Page 13: Best Practices in Video Email Marketing
Page 14: Best Practices in Video Email Marketing

If you are not acquainted with the important video email marketing metrics.

If you don’t know about any solution for embedding video inside inbox with in-play option.

If you don’t have relevant content for your subscribers. If you don’t know about the

email client support for static images, animated .GIF and video.

If you are not acquainted with the important video email marketing metrics.

If you don’t know about any solution for embedding video inside inbox with in-play option.

If you don’t have relevant content for your subscribers. If you don’t know about the

email client support for static images, animated .GIF and video.

Page 15: Best Practices in Video Email Marketing
Page 16: Best Practices in Video Email Marketing

Always have a responsive HTML template for your video email campaign. Don’t make the video auto-play with sound on. It makes user repulsive. Embed the video in precise alignment and the in right proportion within the template. Don’t forget to put [Video] in the subject line, it helps to garner more attention and increases the open rate. Keep animated .GIF length not more than 10 secondsAlways try to produce video length less than 2 minutes, bigger the video, lesser the retention. Make your message concise. Use call to action (CTA) button as text link for those email clients that block images.

Always have a responsive HTML template for your video email campaign. Don’t make the video auto-play with sound on. It makes user repulsive. Embed the video in precise alignment and the in right proportion within the template. Don’t forget to put [Video] in the subject line, it helps to garner more attention and increases the open rate. Keep animated .GIF length not more than 10 secondsAlways try to produce video length less than 2 minutes, bigger the video, lesser the retention. Make your message concise. Use call to action (CTA) button as text link for those email clients that block images.

Page 17: Best Practices in Video Email Marketing
Page 18: Best Practices in Video Email Marketing

As some email clients don’t support direct play of video inside user inbox, have a landing page ready where user will be redirected by clicking on the video. Have a solution that could help you use other formats i.e. static image or animated .GIF in the inbox incase of failover of the video play. Video analytics are very important. Look for a solution that can provide you video analytics.

As some email clients don’t support direct play of video inside user inbox, have a landing page ready where user will be redirected by clicking on the video. Have a solution that could help you use other formats i.e. static image or animated .GIF in the inbox incase of failover of the video play. Video analytics are very important. Look for a solution that can provide you video analytics.

Page 19: Best Practices in Video Email Marketing
Page 20: Best Practices in Video Email Marketing

Is there any platform that takes care of all the intricate measures in the video emailing, performing automatic conversion of video in animated .GIF and static image according to the email client and device being used to open the email?

Is there any platform that helps to run successful video email campaigns, and as well as shows all video analytics which even YouTube don’t provide?

What if you are already using an email service provider (ESP) like MailChimp, Sendgrid or Aweber, and you want to send video in emails?

Is there any platform that takes care of all the intricate measures in the video emailing, performing automatic conversion of video in animated .GIF and static image according to the email client and device being used to open the email?

Is there any platform that helps to run successful video email campaigns, and as well as shows all video analytics which even YouTube don’t provide?

What if you are already using an email service provider (ESP) like MailChimp, Sendgrid or Aweber, and you want to send video in emails?

Page 21: Best Practices in Video Email Marketing

YES!

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