What’s missing from your experience tech strategy? –

76 YEARS

OFFICES

EMPLOYEES

Jack by the numbers…

…and counting.

18 850 +

75 + 75+ awards won for creative in 2014, including two Guinness World Records and an Emmy

10,000 In the last 12 months,

we’ve produced over 10,000 event

activation days

We have 80 sister agencies

in 100 other

countries 25 We work with 25 of the largest companies globally

2,500 Over the past two years, we’ve produced 2,500 brand experiences

80

The Customer-Activated Enterprise, IBM IBV

Two-thirds of enterprises have a weak digital–physical strategy, or none at all.

It’s time we stop thinking about dichotomies…

How do people experience the world around them?

Digital

Online

Non-digital

Offline

…and ask ourselves:

Today’s experience

Dating

Dining

Driving

In the ad agency of the future, the ideal team would be “a technologist, distribution expert and storyteller.”

Brad Jakeman, Pepsi

In this landscape, our POV:

Users first.

Our brand experience priciples

1. Be human 2. Invite participation 3. Be useful 4. Build community But don't use technology for technology's sake

THE BRAND EXPERIENCE APPROACH

INVISIBLE TECHNOLOGY

WE’VE ALL COME ACROSS RAGE-INDUCING TECHNOLOGY

WE’VE ALSO ALL HAD EXPERIENCES OF TECHNOLOGY

THAT ARE VERY DIFFERENT— WHERE THE TECHNOLOGY

WORKS SO SEAMLESSLY WE DON’T EVEN KNOW IT’S THERE.

Drive Now ARE THEY A TECHNOLOGY COMPANY? OR A CONSUMER COMPANY?

FROM GOOGLE TO UBER, YOU DON’T SEE THE TECHNOLOGY. YOU DON’T UNDERSTAND THE ALGORITHMS.

YOU DON’T HAVE TO. YOU JUST FEEL HAPPY THAT IT’S SOLVED A PROBLEM AND MADE YOUR LIFE BETTER.

THE AVERAGE MILLENNIAL CONSUMER SWITCHES SCREENS

27 TIMES PER HOUR.

GREAT EXPECTATIONS

Be Human

01

Invite participation

02

Be Useful

03

Build community

04

#BIZBASHFL

This is not a technical challenge. It’s a strategic one.

Let’s do something extraordinary together –