Best Practices For Online Advertising

Welcome to the Party

Everything About Web is a Social Engagement

Wrap Your Head Around That

Web - It is a Journey – Navigation is Crucial to Success

The Web is About Choices “I Do Not Have to Play Your Game”

Don’t Make “The Guest...Think”

Know Your Customerand Their Preferences

5- Essential Web Elements

1. Blog

2. Analytics

3. Social Media

4. Call to Action

5. Easy Navigation - 3 clicks or less (Lead them where Y’ALL want to go, together!)

Time / Speed - is of Essence

3-Major Types of VisitorsFreque

ntWho

What

Ad Supplie

d

Who

What

Search Engine

Who

What

Each Type of Visitor Requires a Unique Plan of Action

5 Types/ Uses of WebsiteTYPE GOAL

1. Ecommerce To Sell a Product or a Service

2. Lead Generation

Gather Contact Info for Sales Staff

3. Content Publishing

Foster -Engagement / Frequent Visitation

4. Online Information

Help Customers find Information

5. Branding Drive Awareness Branding & LoyaltyYour Site Can Use One or More of These

Aspects

Go Mobile - or - Go Home!

Mobile Responsive (Adapt or DIE!)

Five years ago, fewer than nine million Americans owned a smartphone. Today, nearly 110 million carry mobile devices.

That is an increase of 1,122% in 5 years!

Attraction Site Launched 10 Days Ago

58% TRAFFIC

Mobile Explosion

Comments & RatingsO Consumer reviews are significantly more

trusted - nearly 12 times more - than descriptions that come from manufacturers.

O 90% of consumers online trust recommendations from people they know; 70% trust opinions of unknown users.

O Consumers were willing to pay between 20 to 99% more for a 5-star rated product than for a 4-star rated product, depending on the product category.

Ads -> Landing Pages

Deliver On The Promise

Make Guest Feel Special

Have a Dialogue With Webmaster How Does Your Business Run!

Discuss how your business processes transactions, each company has their own way of managing walk up’s, discount coupons, and advanced purchases.

O Landing Pages - Content - Call to Action O Remember not everyone buys on line

Call to Action Phone # - Offer Coupons – & Online Purchase

* This is The Biggest tip of the Day *

Beware Of Pop-Ups!In your-face can be RUDE

Don’t Make Me Work Technology Has a Purpose

QR Codes should be used in very specific instances to drive traffic to a website. Take a Guess where the QR Code on Carly Simon’s website takes the visitor.

YOU JUST WASTED MY TIME!!!

GRRRRR!!!!

Web Marketing RecapO All Web is a Social Interaction - Use EtiquetteO Navigation is Crucial to SuccessO 5 Types/ Uses of WebsiteO Go Mobile or Go HomeO Comments & RatingsO Landing PagesO Inform Webmaster How your Business RunsO Pop Ups & QR Codes