Embed Size (px)
Citation preview
Copyright 2015. MonetizeMore.com
Best Adsense Placements in 2014
The best ad placements always have two things in common: visitors are able to see your ads clearly, and they aren’t annoyed by them. Though today, I will give you the best ad placements in 2014, please consider that these techniques aren’t set in stone, you are still free to experiment depending on your site’s functionality and which placements translate into better revenue. While we have suggested some banner placements that will work on your site, this article on the other hand will provide you your best techniques as you start and begin your ad-revenue share. First, I’ll give you some tips to consider:
Psychology There is also a psychology behind how AdSense viewers respond on ads. She defined viewers depending on impulse and the information that they need. Impulsive clickers are just those who have less attention span and just clicks AdSense ads out of compulsion. Semi-impulsive clickers though are information seekers butwill still click AdSense ads midway through an article. The third are those who would prefer to click an ad right after an information or an article. Where do you think most of your viewers would fall or are they a combination of the three?
Copyright 2015. MonetizeMore.com
AdSense Heatmap Image
Remember the F- pattern on the previous blog? That is an analysis from the AdSense heatmap imaging. Here is an image also of the entirety of Google’s recommendation of where AdSense ads may appear and will draw more clicks. Note that you can still determine your site’s hot spots and where you think that ads are attracting more clicks.
Caption: Orange areas – strongest and maximum clicks; Light yellow areas receive the weakest and minimum clicks ( The darker the area, the higher the click rate)
Copyright 2015. MonetizeMore.com
Google’s Requirement and Policies
Display a maximum of 3 ad units, 3 link units and 2 search boxes
on a single page.
Avoid misleading placements, accidental clicks, misleading labels,
misleading to clicks and everything that is included
here: AdSense Ad placement policies
Related Read: Top AdSense Ad Violations
With these considerations, we may suggest you these best placements as you begin with AdSense this 2014: 1) Your safest bet? Base your ad placement on Google’s heatmap. There is no harm in testing it out and having your ads placed on the areas that are best described on the image. 2) Your best performing ad units. Place them above the fold BUT do not place too many that your content is already pushed below the fold because of your ads. 3) Ads in the middle. You may text wrap or not text wrap. Your call. As long as you have ads in the middle of an article or a content. As you have seen on the heat map, the orange and dark orange areas draws more clicks. Since they are above the fold, you may attract your implusive and semi-impulsive clickers. Related Read: Engage and Monetize: How to Win Readers’ Attention while
Earning from Ads
4) The Uncommons. They aren’t your common ad sizes. They jump out of the page and can easily be seen. If that’s the case, those receives easy clicks.
Copyright 2015. MonetizeMore.com
5) Link units. They do not look like typical ads. Though they work best to cater your semi-impulsive and information-seeking viewers, you may still want to experiment. On the heat map, it is the orange area below the fold. 6) Custom Search. This is an additional revenue stream for publishers. AdSense ads can be above or right of the search results. Even if your query does not match, AdSense ads are also displayed.
Copyright 2015. MonetizeMore.com
Having these placements and best positioning is one thing but analyzing your numbers is another. Increase in your clickthroughs and cost per mille can still be tweaked and analyzed giving the maximum potential for your ads to earn. Let us help you in optimizing those ads whether it’d be from AdSense, Ad exchange and third party networks. Related Read: 5 Ad Optimization Experiments that You Should Try
If you want expert management of your AdSense account and other third-party ads, contact us or sign-up for a free website consultation.
Copyright 2015. MonetizeMore.com
Related Reads:
Banner Layout Cheat Sheet: Top Banner Placements that Work!
5 Ad Optimization Experiments that You Should Try
AdSense Tips in 2014: It’s Easier Than You Think
Engage and Monetize: How to Win Readers’ Attention while Earning
from Ads
Best AdSense Alternatives in 2014
