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BLOGGING BEST PRACTICES BY

Benefits of Blogging (Onsharp Digital Marketing Coaching Class)

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Page 1: Benefits of Blogging (Onsharp Digital Marketing Coaching Class)

BLOGGING BEST PRACTICES BY

Page 2: Benefits of Blogging (Onsharp Digital Marketing Coaching Class)

Benefits of Blogging

Components of a Powerful Blog

How to Optimize Your Blog

SESSION AGENDA

Blogging Best Practices

Page 3: Benefits of Blogging (Onsharp Digital Marketing Coaching Class)

BENEFITS OF

BLOGGING

Page 4: Benefits of Blogging (Onsharp Digital Marketing Coaching Class)

Companies who blog receive

97% more links to their

website.

Customers have rated blogs the

5TH

most trusted source for accurate info

Pages of companies who blog are indexed

443% more often than those

who don’t

WHY BLOG?

-Awareness Inc. -Technorati -Business 2 Community

Page 5: Benefits of Blogging (Onsharp Digital Marketing Coaching Class)

MORE REASONS TO BLOG

FRESH CONTENT ADDITIONAL CONTENT TARGET KEYWORDS

CREATE RESOURCES DISPLAY EXPERTISECREATE SHAREABLE

CONTENT

Page 6: Benefits of Blogging (Onsharp Digital Marketing Coaching Class)

FRESH CONTENT

Lady Project Blog uses their blog to share advice and showcase local women to create

and build their community

Page 7: Benefits of Blogging (Onsharp Digital Marketing Coaching Class)

ADDITIONAL CONTENT

Lissadee Photography uses a blog to feature additional resources, inspiration and other

types of valuable content for current and

prospective clients

Page 8: Benefits of Blogging (Onsharp Digital Marketing Coaching Class)

TARGET KEYWORDS

College Nannies and Tutors Stone Oak

integrates keywords into their blogs which helps

people find them through search engines

Page 9: Benefits of Blogging (Onsharp Digital Marketing Coaching Class)

CREATE RESOURCES

Baby List uses their blog to answer their

customer’s frequently asked questions

Page 10: Benefits of Blogging (Onsharp Digital Marketing Coaching Class)

CREATE RESOURCES

Anytime Fitness creates resources like

video workouts and how-to guides to build their reputation as an expert

source

Page 11: Benefits of Blogging (Onsharp Digital Marketing Coaching Class)

DISPLAY EXPERTISE

Kennelly O’Keeffe displays expertise by

relating their blog topics around areas of law they

work with

Page 12: Benefits of Blogging (Onsharp Digital Marketing Coaching Class)

CREATE SHARABLE CONTENT

Unglued creates content that can easily be translated to sharable social media

posts

Page 13: Benefits of Blogging (Onsharp Digital Marketing Coaching Class)

ACTIVITY 1

What Should You Blog About?

Page 14: Benefits of Blogging (Onsharp Digital Marketing Coaching Class)

COMPONENTS OF A

POWERFULBLOG

Page 15: Benefits of Blogging (Onsharp Digital Marketing Coaching Class)

TITLES

LENGTH

FORMATTING

IMAGES

LINKING

CALLS TO ACTION

ADDITIONAL FEATURES

+ Be brief and concise

+ Be descriptive, clear, and to-the point

+ Create a sense of urgency or importance

+ Use numbers

+ Be controversial (if you want discussion)

Page 16: Benefits of Blogging (Onsharp Digital Marketing Coaching Class)

KEYWORD AT BEGINNING OF TITLE

DESCRIPTIVE AND TO-THE-POINT

Page 17: Benefits of Blogging (Onsharp Digital Marketing Coaching Class)

CREATIVE BLOG TITLES

Use listsBlank Forest Zoo

Ask a question Kennedy Chiropractors

Page 18: Benefits of Blogging (Onsharp Digital Marketing Coaching Class)

CREATIVE BLOG TITLES

Give a sneak peak Mint Finance App

Teach them something new ZipTopia (ZipCar) blog about smart City Life

Page 19: Benefits of Blogging (Onsharp Digital Marketing Coaching Class)

COSCHEDULE.COM/HEADLINE-ANALYZER

Page 20: Benefits of Blogging (Onsharp Digital Marketing Coaching Class)

ACTIVITY 2

Title Writing Challenge

Page 21: Benefits of Blogging (Onsharp Digital Marketing Coaching Class)

HOW CAN I GET REACH MORE PEOPLE ON TWITTER?

SOCIAL EMPLOYEES HASHTAG STRATEGY

WHAT ARE FREQUENTLY ASKED QUESTIONS/TOPIC AREAS YOU COULD ANSWER THROUGH BLOGGING?

WHAT KEYWORDS DO YOU WANT TO BE FOUND FOR IN SEARCH ENGINES?

1

2

WRITE POTENTIAL BLOG TOPICS USING THOSE KEYWORDS3

HOW TO SELECT SOCIAL EMPLOYEES

THE POSITIVE IMPACT OF SOCIAL EMPLOYEES ON YOUR BUSINESS

5 THINGS TO SHOULD CONSIDER WHEN BUILDING A SOCIAL

EMPLOYEES PROGRAM

THE SECRET TO EXTENDING YOUR REACH- SOCIAL EMPLOYEES

4 IDEAS TO STRENGTHEN YOUR HASHTAG STRATEGY

HOW TO ADD #TBT INTO YOUR HASHTAG STRATEGY

HIGH FIVE FRIDAY: @CAREERFM’S HASHTAG STRATEGY

BUILD A HASHTAG STRATEGY IN 6 SIMPLE STEPS

Page 22: Benefits of Blogging (Onsharp Digital Marketing Coaching Class)

QUICK TIP

CONDUCT A GOOGLE SEARCH FOR THE KEYWORD YOU WANT TO BE FOUND FOR TO SEE WHAT BLOGS PEOPLE ARE CURRENTLY WRITING

Page 23: Benefits of Blogging (Onsharp Digital Marketing Coaching Class)

TITLES

LENGTH

FORMATTING

IMAGES

LINKING

CALLS TO ACTION

ADDITIONAL FEATURES

+ Ideal length is between 600-1,500 words

+ Can be longer or shorter depending on topic

+ Make it scannable

Page 24: Benefits of Blogging (Onsharp Digital Marketing Coaching Class)

TITLES

LENGTH

FORMATTING

IMAGES

LINKING

CALLS TO ACTION

ADDITIONAL FEATURES

+ Use headings

+ Use number or bullets

+ Break up text with images, text call-outs, or tweets

+ Consider using a feature image

Page 25: Benefits of Blogging (Onsharp Digital Marketing Coaching Class)

TITLES

LENGTH

FORMATTING

IMAGES

LINKING

CALLS TO ACTION

ADDITIONAL FEATURES WHICH DO YOU WANT TO READ?

Page 26: Benefits of Blogging (Onsharp Digital Marketing Coaching Class)

TITLES

LENGTH

FORMATTING

IMAGES

LINKING

CALLS TO ACTION

ADDITIONAL FEATURES

+ Use image or infographic to highlight or summarize

key points

+ Make it shareable (Pinterest button)

+ Utilize a gallery

+ Use alt text to describe images

Page 27: Benefits of Blogging (Onsharp Digital Marketing Coaching Class)

TITLES

LENGTH

FORMATTING

IMAGES

LINKING

CALLS TO ACTION

ADDITIONAL FEATURES Add your logo or website in images

Page 28: Benefits of Blogging (Onsharp Digital Marketing Coaching Class)

TITLES

LENGTH

FORMATTING

IMAGES

LINKING

CALLS TO ACTION

ADDITIONAL FEATURES Use consistent feature images

Page 29: Benefits of Blogging (Onsharp Digital Marketing Coaching Class)

TITLES

LENGTH

FORMATTING

IMAGES

LINKING

CALLS TO ACTION

ADDITIONAL FEATURES Visually show what you’re sharing in your blog in the form of a recap graphic

Page 30: Benefits of Blogging (Onsharp Digital Marketing Coaching Class)

TITLES

LENGTH

FORMATTING

IMAGES

LINKING

CALLS TO ACTION

ADDITIONAL FEATURES Visually show what you’re sharing in your blog in the form of a recap graphic

Page 31: Benefits of Blogging (Onsharp Digital Marketing Coaching Class)

TITLES

LENGTH

FORMATTING

IMAGES

LINKING

CALLS TO ACTION

ADDITIONAL FEATURES Visually show what you’re sharing in your blog in the form of a recap graphic

Page 32: Benefits of Blogging (Onsharp Digital Marketing Coaching Class)

TITLES

LENGTH

FORMATTING

IMAGES

LINKING

CALLS TO ACTION

ADDITIONAL FEATURES Using images can help your blog get pinned on Pinterest

Page 33: Benefits of Blogging (Onsharp Digital Marketing Coaching Class)

TITLES

LENGTH

FORMATTING

IMAGES

LINKING

CALLS TO ACTION

ADDITIONAL FEATURES

+ Link to external sites that you reference to either give credit or provide additional context

+ Link to different places in your website to give reader more information

+ Feature other blogs they may be interested in reading

Page 34: Benefits of Blogging (Onsharp Digital Marketing Coaching Class)

TITLES

LENGTH

FORMATTING

IMAGES

LINKING

CALLS TO ACTION

ADDITIONAL FEATURES

Page 35: Benefits of Blogging (Onsharp Digital Marketing Coaching Class)

TITLES

LENGTH

FORMATTING

IMAGES

LINKING

CALLS TO ACTION

ADDITIONAL FEATURES

+ Each blog should include a call-to-action such as:

+ Contact us for more information+ Link to contact us page or email address

+ Read a related blog+ Link to blog

+ Share your feedback+ Social share

Page 36: Benefits of Blogging (Onsharp Digital Marketing Coaching Class)

TITLES

LENGTH

FORMATTING

IMAGES

LINKING

CALLS TO ACTION

ADDITIONAL FEATURES

Promote a product/service

Page 37: Benefits of Blogging (Onsharp Digital Marketing Coaching Class)

TITLES

LENGTH

FORMATTING

IMAGES

LINKING

CALLS TO ACTION

ADDITIONAL FEATURES

Encourage them to continue reading another one of your related blogs

Page 38: Benefits of Blogging (Onsharp Digital Marketing Coaching Class)

TITLES

LENGTH

FORMATTING

IMAGES

LINKING

CALLS TO ACTION

ADDITIONAL FEATURES

Encourage social sharing or commenting

Page 39: Benefits of Blogging (Onsharp Digital Marketing Coaching Class)

BLOG TITLES KEYWORDS META DESCRIPTION

ALT TEXT LINKS

HOW TO OPTIMIZE YOUR BLOG

Page 40: Benefits of Blogging (Onsharp Digital Marketing Coaching Class)

For best optimization, keep your page titles between 50 – 70 characters long

QUICK TIPLength of titles

BLOG TITLES

Page 41: Benefits of Blogging (Onsharp Digital Marketing Coaching Class)

BLOG TITLE

It’s important to include the primary

subject and keyword for that page at the

beginning of the title.

Page 42: Benefits of Blogging (Onsharp Digital Marketing Coaching Class)

KEYWORDS

very broad and have very high search volumes

LONG-TAIL SHORT-TAIL

more specific and give you better

results because they hone in on a user’s

specific interest

Example:Example:

Page 43: Benefits of Blogging (Onsharp Digital Marketing Coaching Class)

+ 155 characters or fewer

+ Should be unique to each page

+ Should incorporate primary keywords

+ Should be easy-to-read and provide a

compelling description

QUICK TIPSMeta Description Best Practices

META DESCRIPTION

Page 44: Benefits of Blogging (Onsharp Digital Marketing Coaching Class)

META DESCRIPTION

Meta descriptions are a website page’s

opportunity to entice a user to click-through.

They tell users what they can expect to see

on your site before clicking into it.

Page 45: Benefits of Blogging (Onsharp Digital Marketing Coaching Class)

ALT TEXT

Alt text makes your website’s images SEO friendly.

The text description you provide for an image helps

give search engines an idea of what the image

represents and what the context is.

Page 46: Benefits of Blogging (Onsharp Digital Marketing Coaching Class)

ACTIVITY 3

Optimize the back end of your blog

Page 47: Benefits of Blogging (Onsharp Digital Marketing Coaching Class)

POST-CLASS TO DO