Beginnen met Native Advertising (2014 versie)

Native AdvertisingJaap Willem van de Plasse

Native Advertising

Jaap Willem van de Plasse

Wat is Native Advertising?


A form of paid media where the ad experience follows the natural form

and function of the user experience in which it is placed.

Wat is Native Advertising?


Native Geïntegreerd en coherent met de plaats waar de advertentie staat

Advertising Betaalde vorm van merk of product communicatie

Geschiedenis Native Advertising




•Radio spot •28 Augustus 1922 •New York •10 minuten lang



•TV reclame •1 juli 1941 •Tijdens een baseball Wedstrijd •Prijs: 9 dollar



•Online term •Bedacht door Fred Wilson •Native Monetization Systems •2011

Native Advertising op het Internet


•SEA •Advertorials • InFeed •Promoted posts •Op maat gemaakte

reclame

Native Advertising op het Internet


•SEA •Advertorials • InFeed •Promoted posts •Op maat gemaakte

reclame

Native Advertising: SEA


Native Advertising: SEA


Native Advertising: Advertorial






Native Advertising: Infeed


Native Advertising: Infeed


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3. NATIVE ADS: THE CORE SIX

At present, six types of ad units are most commonly deployed to achieve native objectives. They are listed here with examples from companies who deploy them regularly:

In-Feed Units

Paid Search Units

Recommendation Widgets

Native Advertising: Infeed Facebook


Native Advertising: Infeed Twitter


Native Advertising: Infeed Youtube


Native Advertising: Infeed Linkedin


Native Advertising: Infeed Snapchat


Native Advertising: Infeed Tumblr


Native Advertising: Infeed Buzzfeed


Native Advertising: Promoted Listings


Native Advertising: Promoted Listings Amazon


Native Advertising: Promoted Listings Amazon


Native Advertising: Op maat gemaakt


Native Advertising: Op maat gemaakt


Native Advertising: Op maat gemaakt GSP


Native Advertising: Binnen Marketing matrix


Native Advertising: Toekomst


Belangrijkste punten • Transparantie en Kwaliteit • Programmeerbaar • Effectiviteit • Mobile • Branding budget