#INBOUND14

Become the Industry Leading Marketing Team

In 12 months or less.

Dan Slagen

CMO, HourlyNerd

#INBOUND14

• Unbundled• Consulting• Platform• Direct expertise • Project based• Flexible

#INBOUND14

September 2015

#INBOUND14

“I’m a firm believer in paradigm breaking…outside the box thinking”

• 20M view on YouTube• 1M registered users

#INBOUND14

Branding Performance Product marketing

Sales enablement

Positioning/messaging Thought leadership Product updates, enhancementsand roadmap Leads/qualification

Value proposition Content/social/video Relationship with Devs Sales/Marketing Ops

Website/mobile Paid & organic Customer onboarding Persona analysis

Public relations Co-marketing Customer success Industry updates

Events/Speaking Email/Marketing automation/nurturing Customer council Pricing

Community Metrics –COCA/LTV/ROI Competitive analysis One-sheeters

Creative Offline Analyst relations Pitching

Culture Measurement/reporting/analytics Internal education Sales decks

#INBOUND14

The problem is that we usually stop

here.

#INBOUND14

#INBOUND14

mindset clarity

#INBOUND14

What Can I Do?

#INBOUND14

What Can I Do For Others?

1 PR

2 Lead gen

3 Social

4 The current gamble

Four Stories For Others

#INBOUND14

• 100-2,000 employees• $50k per month on FB• Digital & mobile focus• Direct response oriented• Located in North America

Challenge Target Market • Zero budget• Zero trust in ad:tech• Crowded space• Need to be consistently relevant • Innovation & thought leadership

Nanigans

#INBOUND14

What can I do?

BlogContentSpeakingAsk for $$$Case studiesReferralsLogos

#INBOUND14

#INBOUND14

What can I do for others?...data

#INBOUND14

38% of PR^2,400% lead gen

1 PR

2 Lead gen

3 Social

4 The current gamble

Four Stories For Others

#INBOUND14

#INBOUND14

What can I do?

#INBOUND14

#INBOUND14

What can I do for others?...personalize

GenderLocationOccupationLanguageSupportPurposeCase details

#INBOUND14

Owned 9 of 11 paid listings (81%)

1 PR

2 Lead gen

3 Social

4 The current gamble

Four Stories For Others

#INBOUND14

#INBOUND14

PaidContentViral videoCompany pageFan acquisitionCultureComedyEvangelistsEvents

What can I do?

#INBOUND14

#INBOUND14

What did FB need?1.) Revenue2.) SMB3.) Sales fuel4.) Results

#INBOUND14

What can I do for others?...make them $

ebooks classeswebinars speaking eventssales guides account management

#INBOUND14

30,000 leads per month

#INBOUND14

Alignment: Promotion: Brand:

The 2/3 rule

#INBOUND14

12 tips on partners

1.) Needs/goals: Let them talk for as long as you can

2.) Plan: Have one (or a few)

3.) Reporting/tracking: Show them how to look good

#INBOUND14

12 tips on partners

4.) Success: Make them look great

5.) Concerns: Specialize in their concerns/weaknesses

6.) Timing: If it’s not right, it’s not happening

#INBOUND14

12 tips on partners

7.) Employment length: Newbies can make a quick impact

8.) Introductions: Help partners know the right people

9.) Resources: They don’t have any

#INBOUND14

12 tips on partners

10.) Instantaneous: Always be ready

11.) Honesty: If one bridge gets burned, word gets around

12.) Vision: Show them how you’ll get them to theirs

1 PR

2 Lead gen

3 Social

4 The current gamble

Four Stories For Others

#INBOUND14

#INBOUND14

#INBOUND14

Branding Performance Product marketing

Sales enablement

Positioning/messaging Thought leadership Product updates, enhancementsand roadmap Leads/qualification

Value proposition Content/social/video Relationship with Devs Sales/Marketing Ops

Website/mobile Paid & organic Customer onboarding Persona analysis

Public relations Co-marketing Customer success Industry updates

Events/SpeakingEmail/Marketing

automation/nurturing

Customer council Pricing

Community Metrics –COCA/LTV/ROI Competitive analysis One-sheeters

Creative Offline Analyst relations Pitching

Culture Measurement/reporting/analytics Internal education Sales decks

#INBOUND14

#INBOUND14

ContentThought leadershipPRSEO/SocialLead genBrandingCommunity Education

#INBOUND14

#INBOUND14

AUTHENTIC

#INBOUND14

EDUCATION PROFESSIONAL

#INBOUND14

Data & expertisePersonalizationMake people $

Industry

Job function

#INBOUND14

“We all have a great need for acceptance, but you must trust that your beliefs are unique, your own.”

#INBOUND14

Thank you!Questions?

dan@hourlynerd.com@danslagen