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5 Steps to creating remarkable content for your audience.
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How to be a Content Super
Hero!
Focus on me, not Google
“We want people doing white hat search engine optimization (or even no search engine optimization at all) to be free to focus on creating amazing, compelling web sites” @MattCutts
Know your Persona!
1. Know Your Persona
JetBlue’s buyer persona is the low budget traveler that wants a
comfortable yet affordable flying option.
#likeaboss
Cathy ComplianceBACKGROUND:• Manager in Compliance and Records Management.• Worked at the same company for 3-10 years; employed
specifically.• Involved in job specific training.• Married with 2 children (3 and 5).
DEMOGRAPHICS:• Skews female• Age 30-55• Suburban
IDENTIFIERS:• Organized• Eye for detail• Articulate requirements well
Cathy ComplianceGOALS:• Ensure information is accurate.• Keep process organized & minimize error• Paperless POD environment
CHALLENGES:• General cost reductions• Streamlining POD process• Accurate data collection
HOW WE HELP:• Reliable consistent service• Accurate Information• Reduce costs
Cathy ComplianceREAL QUOTES:• “I appreciate the accuracy of information
and the speed at which it is provided.”• “I appreciate the consistent communication
until the service is delivered.”
INFORMATION SOURCES:• Google, Internal References
COMMON OBJECTIONS:• I don’t want to have to train the entire
company on how to use a new system.• I don’t want to have a complex system that
is difficult to use or has features we don’t need.
Cathy ComplianceMARKETING MESSAGING:• Information at your fingertips.
ELEVATOR PITCH:• We give you a hybrid document
management solution that supports your proof of delivery process, integrates into your existing software and platforms and is simple to use.
2. Create Content they Love
● Short Paragraphs● Headers and Subheaders● Images● Internal Links● Bullets● Numbered Lists
Use relevant images
Short paragraphs and internal links
3. Attract Buzz
Hook your content events like Valentine's day and
create buzz through social media.
Call-to-Action
4. Stay Fresh and Relevant
5. Editorial Calendar
Your Editorial Calendar