we write. you shine.

SJC MarketingWho We Are:

SJC is a full-service marketing, communication and content creation company offering professional communication solutions for small businesses and non-profits. With our team of writers, marketing professionals and social media experts, we offer targeted and highly-focused content and marketing plans.

What We Do:• Strategy – we help you determine where you are and where you should be going.• Content – if you want to drive traffic, it’s all about the messaging.• Social – the immediate connection matters and we’ll help you develop one.• Marketing – lead development is reliant on pushing your messages to the right

individuals through the right channels at the right time.

What We Know Works:• Consistent Strategies• Purposeful Messaging• Active Participation in the Market• Giving the Audience What they Want

we write. you shine.

Weird. Useful. Significant.Weird• Weird doesn’t mean weird• Speak to people’s weird

Useful• Connect the dots for people• Have a personality

Significant• Be true to your promise• Conversation-building• Easy to take action

we write. you shine.

SEO – Why should you care?What does SEO stand for?

What does SEO mean?

https://www.youtube.com/watch?v=apvPUKhXpHw&t=59s

• It is the process of gaining traffic from free (and some paid) search results on search engines.

Why should you care?• You represent the brand• You want your company to be relevant and succeed• You want to beat out your competitor

we write. you shine.

Weird, Useful, Significant SEOWeird• What are people looking for?

• The right keywords• The right information

Useful• Provide your information in the right

way• Website• Social media posts• Blogs

• Remember – have a personality

Significant• Be consistent• Follow through with your promise• Easy to find

we write. you shine.

Traditional vs Local SEO

Traditional SEO Trying to rank high in Google

Local SEOTrying to rank high in Google in a specific geographic region

PigeonGoogle is focusing more on local SEOThe rules keep changing

we write. you shine.

Local SEO

Should you be doing local SEO?• Are you competing for business in a certain geographic region?• Do you have a brick and mortar location for your business?

Yes. Now what?• Is the name of your business, phone number and address consistent

everywhere on the web? • Does Google know who you are, what you do and what solutions you

provide? • Google wants to give you customers. Be where they expect you to be.

we write. you shine.

Local SEO

What is a snack pack?

How do you get there?

we write. you shine.

Google My Business

we write. you shine.

Google My Business

we write. you shine.

Google My BusinessWhat matters in GMB?• Categories• Keywords• Proximity

we write. you shine.

Barnacle Verb: attach and gain traffic from directory sites

we write. you shine.

Barnacle• Optimize the heck out of those

pages• Pick the right categories• Write an awesome description• Fill out everything you can• Upload photos• Get reviews• Get followers

Contact us:816.396.8575susanjcampbell.comfacebook.com/marketingSJCtwitter.com/marketingSJClinkedin.com/company/susan-j--campbell-copywriting-solutions

Citations:http://spaceplace.nasa.gov/pigeons/en/ Bit.ly/goonies-local-seo