BE YOUR OWN ★PUBLIC RELATIONS

STAR★IN 90 DAYS OR LESS

By Sandra Nomoto ofConscious Public Relations Inc.

Love Social?Tweet @sandranomoto #ConsciousPR

Facebook.com/consciousprInstagram @sandranomoto @consciousprinc

Vancouver Business Network Meetup, December 20, 2016

ABOUT CONSCIOUS PR

CONSCIOUSPR.COMVancouver Business Network Meetup, December 20, 2016

PUBLIC RELATIONS:The management of

relationships between a COMPANY and its PUBLIC,

through COMMUNICATIONS, to SERVE PUBLIC INTEREST.

Vancouver Business Network Meetup, December 20, 2016

GOALS

Vancouver Business Network Meetup, December 20, 2016

ENGAGERS vs CUSTOMERS

THE 4 TYPES OF MEDIA:1. PRINT2. RADIO (BROADCAST)3. TELEVISION (BROADCAST) 4. ONLINEVancouver Business Network Meetup, December

20, 2016

MEDIA HIERARCHYNEWSPAPERS & MAGAZINES:Editor-in-Chief, Managing Editors, Section EditorsReporters, Columnists, Writers

TV & RADIO STATIONS:News Directors, Managing Editors, ProducersHosts, Reporters, News Anchors

ONLINE:Editors, Section Editors, WritersPodcast Producer & HostsBloggersInfluencers or agentVancouver Business Network Meetup, December

20, 2016

DON’T JUST BUILD A LIST - FOCUS ON

THE RELATIONSHIP!

READ AND ENGAGE IN THEIR CONTENT.

Vancouver Business Network Meetup, December 20, 2016

FINDING YOUR STORY

Vancouver Business Network Meetup, December 20, 2016

THE PITCH & NEWSROOM

S(DITCH THE NEWS

RELEASE!)Vancouver Business Network Meetup, December 20, 2016

PITCHING TIPS FOR BROADCAST/ONLINE

VIDEO:MENTION PAST INTERVIEWS.SHOW VIDEO

(B-ROLL) & PHOTOS.Vancouver Business Network Meetup, December 20, 2016

LEAD TIME:Magazines: 2-6 monthsTV & Radio: 6-8 weeksNewspapers & Online: 1 day to 4 weeksInfluencers: 4 weeksVancouver Business Network Meetup, December

20, 2016

THE FORTUNE IS IN THE

FOLLOW UP

Vancouver Business Network Meetup, December 20, 2016

Vancouver Business Network Meetup, December 20, 2016

Video of Sola Fiedler:http://vimeo.com/95055174

INTERVIEW TIPS

Vancouver Business Network Meetup, December 20, 2016

WHAT TO DO WHEN YOU GET

MEDIA COVERAGE:- Engage on social! - Say “Thank you”

- Get print AND digital copies- Download podcast audio files- Get video links & pull videos

from YouTube Vancouver Business Network Meetup, December 20, 2016

WHAT TO DO WHEN YOU GET

MEDIA COVERAGE: MEASURING

Vancouver Business Network Meetup, December 20, 2016

LEARN MORE ABOUT PR:Association: Canadian Public Relations Society – CPRS.caPRNewser - Adweek.com/PRNewserPR Daily - PRDaily.comSpin Sucks - SpinSucks.comDeirdre Breakenridge - DeirdreBreakenridge.com

Vancouver Business Network Meetup, December 20, 2016

Image source: Amazon.com

Vancouver Business Network Meetup, December 20, 2016

BE YOUR OWN ★PR STAR★ IN 90 DAYS ONLINE COURSE:

How to turn the media & influencers into ambassadors of

your business or cause$497+tax

Use HOLIDAY16 for 16% off by December 31, 2016.

bit.ly/beyourownprstarVancouver Business Network Meetup, December 20, 2016