1. Acquire, Convert, Retain - A Guide to CRO for Everyone
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2. PPC & DIGITAL MEDIA BUYING #BBMN
3. VISUAL COMMUNICATION SPECIALISTS #BBMN
4. CREATING MORE PROFITABLE CUSTOMER RELATIONSHIPS #BBMN
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CLIFTON CLUB TUES 12.05.2015 #BBMN BEN HEALD SIFT
9. CREATING POWERFUL DIGITAL BRANDS THROUGH MULTI- CHANNEL USER
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DIGITAL
10. ACQUIRE, CONVERT, RETAIN #BBMN A GUIDE TO CRO FOR
EVERYONE
11. ppc | display | cro | analytics | training A guide to
Conversion Rate Optimisation for everyone
12. ppc | display | cro | analytics | training Contents
Introduction to CRO 3 x Tips 3 x Tools 3 x Success Stories
13. ppc | display | cro | analytics | training Introduction to
CRO
14. ppc | display | cro | analytics | training
15. ppc | display | cro | analytics | training What is
Conversion Rate Optimisation? Audience Conversions Quantitative
Analysis Qualitative Research Your Website Testing
16. ppc | display | cro | analytics | training Cant you just
tell me what to do? Golden Rules? Proven to Work? Must Haves?
Template? Principles? No You need to test, test & TEST!
27. ppc | display | cro | analytics | training 3 x Success
Stories
28. ppc | display | cro | analytics | training VS ORIGINAL
+12.2% Button Call to Action
29. ppc | display | cro | analytics | training ORIGINAL +50%
Open Form
30. ppc | display | cro | analytics | training ORIGINAL -6.5%
Validation
31. ppc | display | cro | analytics | training Getting
Started
32. ppc | display | cro | analytics | training Is there a
business case for CRO? 1. What does your traffic cost to acquire?
2. What are your current main landing pages? 3. What is your
current conversion rate? 4. What is the impact of a 10/30/50%
conversion rate increase? Where we start