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This presentation is for novice-to-intermediate marketers in small businesses. It is relevant for businesses with lead generation websites (not e-commerce, subscription, advertising or public information). The presentation has three chapters. Chapter 1 explains our business's marketing situation. Chapter 2 lays out a framework for understanding digital marketing. Chapter 3 gives you a path for moving forward.
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Marketing Your Business on the Internet
Let’s Get This Show on the Road
by Matthew Smith
longacre.com/heca
Chapter 1 - Why we’re here
Chapter 3 - Five steps for moving forward
Chapter 2 - Framework
Chapter 1 - Why we’re here
Chapter 3 - Five steps for moving forward
Chapter 2 - Framework
Why we’re here
Chapter 1 - Why we’re here
Chapter 3 - Five steps for moving forward
Chapter 2 - Framework
Framework
Advertising / Subscription
Public Information
E-Commerce
Web 2.0
Lead Generation
Driving traffic
Hire and fire consultants
Chapter 1 - Why we’re here
Chapter 3 - Five steps for moving forward
Chapter 2 - Framework
Five steps for moving forward
Find out who’s on the bus
Carve out a marketing budget
Do an assessment
Hire and fire consultants
Watch out for this guy
Build trust online