Bangalore-Newspaper ad tracking by Cognitive

Ad Trends For Bangalore 25th to 31st July 2014

Ad Trend

25th July’14 Bangalore | Source TC&S

3% 8%

16%

33%

41%

0%

10%

20%

30%

40%

50%

BANNER FULL PAGE HALF PAGE QUARTER PAGE SMALL

Ad Size

NA =Not Applicable ( No Ad Position available as it is a Full page Ad )

20%

14%

11%

11%

10%

10%

8%

8%

5% 3%

Ad Trend-25th July

REAL ESTATE PERSONAL ACCESSORIES ONLINE SHOPPING WEB

TEXTILE & CLOTHING MISCELLANEOUS SERVICES

AUTOMOBILES EDUCATION PERSONAL CARE

TELECOM PRODUCTS

5% 4%

21%

23%

4% 4%

9%

11%

4% 5%

12% Ad Position

BOTTOM BOTTOM CENTRE BOTTOM LEFT BOTTOM RIGHT CENTRE CENTRE LEFT CENTRE RIGHT FULL PAGE TOP CENTRE TOP LEFT TOP RIGHT

Ad Trend

17%

12%

12%

11% 11%

10%

7%

7%

7%

7%

Ad Trend-26th July

REAL ESTATE PERSONAL ACCESSORIES TEXTILE & CLOTHING

ONLINE SHOPPING WEB HOUSEHOLD PRODUCTS DURABLES

MISCELLANEOUS AUTOMOBILES EDUCATION

TELECOM PRODUCTS


4% 9% 13% 17%

57%

0%

20%

40%

60%

80%


Ad Size


11% 4%

17%

17% 6% 4%

9%

9%

2%

6%

2% 13% Ad Position

BOTTOM BOTTOM CENTRE BOTTOM LEFT BOTTOM RIGHT

CENTRE CENTRE LEFT CENTRE RIGHT FULL PAGE

TOP TOP CENTRE TOP LEFT TOP RIGHT

Ad Trend

25%

15%

11% 11%

10%

8%

7%

5%

5% 3%

Ad Trend-27th July

REAL ESTATE EDUCATION ONLINE SHOPPING WEB

SERVICES MISCELLANEOUS TEXTILE & CLOTHING

PERSONAL ACCESSORIES HOUSEHOLD PRODUCTS PERSONAL CARE

TELECOM PRODUCTS


10% 14% 12%

21%

43%

0%

10%

20%

30%

40%

50%


Ad Size

16%

10%

19%

12% 4%

8% 9%

7%

2% 10%

2% 3% Ad Position

BOTTOM BOTTOM CENTRE BOTTOM LEFT BOTTOM RIGHT CENTRE CENTRE LEFT CENTRE RIGHT FULL PAGE MID LEFT TOP TOP LEFT TOP RIGHT


Ad Trend

28th uly’14 Bangalore | Source TC&S

10% 5%

10%

29%

48%

0%

10%

20%

30%

40%

50%


Ad Size

5%

24%

43%

10%

10% 5% 5%

Ad Position

BOTTOM CENTRE BOTTOM LEFT BOTTOM RIGHT CENTRE CENTRE LEFT FULL PAGE TOP


26%

12%

10% 10%

8%

8%

8%

6%

6%

6%

Ad Trend-28th July

ONLINE SHOPPING WEB BANKING/FINANCE

EDUCATION BUILDING,INDUSTRIES,LAND MATERIAL

DURABLES AUTOMOBILES

M-COMMERCE MISCELLANEOUS

PERSONAL CARE TELECOM PRODUCTS

Ad Trend

22%

16%

13% 9%

9%

6%

6%

6%

6% 6%

Ad Trend-29th July

ONLINE SHOPPING WEB SERVICES

EDUCATION AUTOMOBILES

PERSONAL CARE BANKING/FINANCE

BUILDING,INDUSTRIES, LAND MATERIALS DURABLES

M-COMMERCE MISCELLANEOUS


6%

53%

41%

0%

10%

20%

30%

40%

50%

60%

BANNER QUARTER PAGE SMALL

Ad Size

18%

12%

65%

6% Ad Position

BOTTOM CENTRE BOTTOM LEFT BOTTOM RIGHT TOP


Ad Trend

20%

16%

10%

8% 6%

6%

4%

4%

4%

4%

18%

Ad Trend-30th July

ONLINE SHOPPING WEB SERVICES EDUCATION

PERSONAL ACCESSORIES REAL ESTATE TELECOM PRODUCTS

HAIR CARE AUTOMOBILES PERSONAL HEALTHCARE

TEXTILE & CLOTHING OTHERS


3% 10%

47% 40%

0%

10%

20%

30%

40%

50%

BANNER HALF PAGE QUARTER PAGE SMALL

Ad Size

3%

20%

43%

3%

3%

3% 3%

20%

Ad Position

BOTTOM BOTTOM LEFT BOTTOM RIGHT CENTRE

MID LEFT TOP CENTRE TOP LEFT TOP RIGHT


Ad Trend

16%

14%

12%

9% 7%

7%

5%

5%

5%

2%

19%

Ad Trend-31st July

ONLINE SHOPPING WEB SERVICES EDUCATION

TEXTILE & CLOTHING REAL ESTATE PERSONAL ACCESSORIES

TELECOM PRODUCTS PERSONAL HEALTHCARE AUTOMOBILES

COSMETICS OTHERS

31st July’14 Bangalore | Source TC&S

4%

13%

4%

29%

50%

0%

10%

20%

30%

40%

50%

60%


Ad Size

8%

17%

17%

25%

4%

8%

4%

13%

4% Ad Position

BOTTOM BOTTOM CENTRE BOTTOM LEFT

BOTTOM RIGHT CENTRE CENTRE LEFT

CENTRE RIGHT FULL PAGE TOP CENTRE


Weekly Ad Trend

13%

12%

9%

9%

8% 7%

5%

4%

4%

4%

25%

25th to 31st July

ONLINE SHOPPING WEB REAL ESTATE EDUCATION

SERVICES PERSONAL ACCESSORIES TEXTILE & CLOTHING

AUTOMOBILES DURABLES TELECOM PRODUCTS

PERSONAL CARE OTHERS

25th to 31st July Bangalore | Source TC&S

4% 7%

16%

26%

46%

0%

10%

20%

30%

40%

50%


Ad Size

10% 1%

7%

16%

27% 3%

5%

6%

7%

2%

2% 4% 9%

Ad Position

BOTTOM BOTTOM BOTTOM CENTRE BOTTOM LEFT BOTTOM RIGHT CENTRE CENTRE LEFT CENTRE RIGHT FULL PAGE TOP TOP CENTRE TOP LEFT TOP RIGHT


Ad Trend For Online Shopping Web Sector

0%

5%

10%

15%

20%

Day wise Trend

12% 10%

12%

7% 7% 10% 10% 10%

15%

7%

0%

5%

10%

15%

20%

4 5 6 8 9 10 19 20 22 30

Page No’s

Top 10 Page no’s

66%

34%

Page Type

LHP

RHP 3%

44%

25%

11% 3% 6%

2% 2% 2% 3%

0%

10%

20%

30%

40%

50% Ad Position

25th to 31st July Bangalore| Source TC&S

1st Rank

Ad Trend For Real Estate Sector

0% 5%

10% 15% 20% 25% 30% 35% 40%

Day wise Trend

8% 8%

13%

18% 15%

5% 8% 8%

10% 8%

0%

5%

10%

15%

20%

3 4 5 7 9 15 45 47 51 52

Page No’s

Top 10 Page no’s

18%

4% 5% 9%

20%

2% 4%

27%

2% 4% 5%

0%

5%

10%

15%

20%

25%

30% Ad Position

2%

19%

80%

Page Type

GATEFOLD

LHP

RHP


2nd Rank

Ad Trend For Education Sector 29% 29%

9% 6% 6% 6% 6%

3% 3% 3%

0%

5%

10%

15%

20%

25%

30%

3 5 28 9 26 7 1 21 15 35

Page No’s

Top 10 Page no’s

11% 8%

42%

6% 11% 8%

14%

0%

10%

20%

30%

40%

50%

BOTTOM CENTRE

BOTTOM LEFT

BOTTOM RIGHT

CENTRE CENTRE LEFT

CENTRE RIGHT

TOP CENTRE

Ad Position

22%

78%

Page Type

LHP

RHP


3rd Rank

0% 5%

10% 15% 20% 25% 30% 35% 40%

Day wise Trend

Ad Trend For Services Sector

10%

19%

16%

6%

16%

6% 6%

10%

6%

3%

0%

5%

10%

15%

20%

1 3 5 7 9 11 17 19 23 34

Page No’s

Top 10 Page no’s

5% 5%

12%

32%

2% 2%

12%

2% 7%

20%

0%

10%

20%

30%

40% Ad Position 12%

88%

Page Type

LHP

RHP

0%

5%

10%

15%

20%

Day wise Trend


4th Rank

Ad Trend For Personal Accessories Sector

5% 10% 15% 20% 25% 30% 35% 40% 45%

Day wise Trend

8%

16%

8%

12%

8%

12% 12%

8% 8% 8%

0%

5%

10%

15%

20%

1 3 5 16 19 27 28 32 35 39

Page No’s

Top 10 Page no’s

8% 8%

35%

3% 5%

14% 14%

3%

11%

0%

10%

20%

30%

40%

BOTTOM CENTRE

BOTTOM LEFT

BOTTOM RIGHT

CENTRE CENTRE LEFT

CENTRE RIGHT

FULL PAGE

TOP LEFT TOP RIGHT

Ad Position 3%

27%

70%

Page Type

GATEFOLD

LHP

RHP


5th Rank

Ad Size For Top 5 Sectors


0

0.1

0.2

0.3

0.4

0.5

0.6

0.7

0.8

0.9

1

EDUCATION ONLINE SHOPPING WEB

PERSONAL ACCESSORIES

REAL ESTATE SERVICES

8% 2%

15% 14%

27%

2%

6% 3%

31%

2% 34%

31% 27%

11%

51%

63% 55% 57%

29% 32%

SMALL

QUARTER PAGE

HALF PAGE

FULL PAGE

BANNER

Top 10 Page Genre For Education & Online Shopping Web Sectors

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

Education

0%

5%

10%

15%

20%

25%

30%

Online Shopping Web


Top 10 Page Genre For Personal Accessories & Real Estate Sectors

0%

2%

4%

6%

8%

10%

12%

14%

16%

18%

Personal Accessories

0%

5%

10%

15%

20%

25%

30%

Real Estate


Top 10 Page Genre For Services Sector

0%

2%

4%

6%

8%

10%

12%

14%

16%

18%

Services


Publication Wise Ad Trend

25th to 31st July Bangalore | Source TC&S

0

0.2

0.4

0.6

0.8

1

ONLINE SHOPPING WEB

REAL ESTATE EDUCATION SERVICES PERSONAL ACCESSORIES

2% 5% 12%

8%

27%

13% 15%

5% 5%

33%

73% 63%

56% 62%

41%

13% 17%

27% 24%

VIJAYKARNATAKA

TIMES OF INDIA

MIRROR

ECONOMIC TIMES

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About Therefore Solutions

Therefore Consulting and Solutions Pvt. Ltd. (TC&S) is a technology enabled marketing research and analytics solution provider

Our pioneering research and analytical methods help business measure equity, perception and position a Brand appropriately amongst its target audience

Our analytics are designed to help a business understand the efficiency of the marketing and communication plan

In a nutshell, we provide an integrated platform in order to arrive at an informed decision

Dr. Anar Rupji Chief Information Officer /Co-Founder

Entrepreneur by Choice and with 16+ years of experience in versatile domains. Holds Ph.D. in Plasma Physics and another Media Research

His professional journey started with University of Mumbai where he was credited with quite a few achievements. Notable amongst them being, the conceptualization and managing diploma course in IT (PGDIT), which went on to become a money spinner for the University of Mumbai. He also created an e-learning platform which enhanced the distance learning program for the Institute of Distance Education (IDE), which became popular overseas as well.

During the same period he built a strong network with many people in the IT Industry. Leveraged on the same he served as an active member with the renounced bodies like CSI and NASSCOM on honorary bases. This also included incorporation and support to the Cyber Security Cell Mumbai Police.

This was followed up with tenure with TAM Media Research. Here he leveraged his IT skills along with in-depth knowledge of analytics to develop a path breaking PR (Public Relation) measurement tool.

Currently with his start up "Therefore Consultancy and Services Pvt. Ltd." that focuses on Perception mapping solutions and driving consultancy for optimizing media spends.

Email: [email protected]

Dayanidhi M. VP Operations /Co-Founder

An entrepreneur and thought-leader, Dayanidhi comes with a combination of wide-ranging of technology and business experience. He has a track record to solve complex business challenges with a visionary that pushes technology to the limit and helps organizations realize true value and business benefits from the right technology.

Prior to the incorporation of Therefore as a Co-Founder, Daya was involved with multiple startups within as well as outside the country, travelling and done business in countries like Malaysia, Dubai, Sri Lanka, and exploring business opportunities in South Asian Countries.

Graduated with a Degree in Computer Science and with 9 years of experience, he started his career as an entrepreneur working around his father’s business without actually getting involved with him. Learning and maturing through the path with success and failures he has developed within himself deep analytics capabilities to build teams that can transform technology into a hard core Business.

Email: [email protected]

You Plan Therefore You Succeed

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Disclaimer

Disclaimer: current study done for TOI,Economics Times,Mirror,Vijay Karnataka. The research report or any part of the analysis provided by Therefore Consultancy and Services Pvt. Ltd. is strictly meant for its intended recipient/s only. Reproduction in any form, either in part or whole for personal benefit or redistribution without prior permission is strictly prohibited. The information provided in the research documents is an outcome from various methods and data points available which are reliable to the best of our knowledge. However Therefore Consultancy and Services Pvt. Ltd. and/or any of its affiliates and/or employees shall not be liable for loss or damage that may arise from use of this research/ analysis. Therefore Consultancy and Services Pvt. Ltd and/ or any of its affiliates and/ or employees may or may not hold positions in any of the representations mentioned in the document. The report also includes analysis and views expressed by our research team. The research report is purely for information purposes and does not construe to be investment recommendation/ advice or an offer or solicitation of an offer to buy/ sell any media Properties. The opinions expressed are our current opinions as of on the date appearing in the material and may be subject to change from time to time without prior notice. Neither this report, nor any opinion expressed herein, should be construed as an offer to sell or a solicitation of any sort. The company accepts no liability whatsoever for any direct or consequential loss arising from the use of this report or its contents.

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